In recent years, as the service consumer market continues to expand, people's consumption demands have gradually shifted from merely meeting basic needs like food and clothing to pursuing higher quality. As a result, quality-driven consumption has become the new norm in the market. With the approach of International Consumer Rights Day on March 15th, "quality" and "service" have taken center stage in consumers' minds. On March 13th, the "Quality Improvement of Kitchen Electric Industry" event, part of the China Quality Miles series, was held in Beijing. Wang Dong, President of Suning Tesco Kitchen and Home Improvement Co., Ltd., delivered a keynote speech at the event, and Suning Tesco was honored with the "Outstanding Channel of Kitchen Electric Industry" award. Wang provided an in-depth analysis of Suning’s kitchen appliance sales performance across all channels in 2017 and outlined the direction for industry development through its smart retail strategy in 2018. Suning Tesco has been recognized as a leading channel in the kitchen appliance industry. According to data, in 2017, sales of Suning’s kitchen appliances saw significant growth, with online sales rising by 74% year-on-year and offline sales increasing by 15%. Not only did first-tier cities see steady growth, but there was also a notable increase in buyers from second- and third-tier cities, making Suning kitchen appliances a top choice for more consumers. This success is closely tied to Suning’s position as China’s largest home appliance retail channel and its smart retail ecosystem. By leveraging both online and offline channels, Suning ensures that high-quality products and services reach a broader audience. With over 4,000 stores and experience zones, it helps many kitchen appliance brands enhance user experience through immersive scenarios. At the same time, Suning uses its massive online traffic and 600 million-user big data system to build a data-driven supply chain, deepening product, order, and production integration to improve supply efficiency. As the bridge between the industry and customers, Suning has been driving the smart retail revolution. In 2017, it was selected as one of the “2018 CCTV National Brand Project-TOP Brands” as China’s largest O2O retailer. In 2018, Suning launched 46 service initiatives covering online and offline, pre-sales and after-sales, pricing and service. The brand concept of “Service is the Only Product” was fully implemented, significantly enhancing the shopping experience for consumers. Suning introduced a new service commitment: “30 days return, 365 days replacement.” Supported by a professional service management platform, it covers nearly 10,000 after-sales service outlets and over 50,000 service personnel, ensuring timely responses to customer needs and eliminating post-purchase concerns. At the event, Suning partnered with the China Quality Miles Promotion Association, industry organizations, and kitchen appliance brands to launch the “Cooking Ceremony for Quality Improvement of Kitchen Electric Power.” As an outstanding channel, Suning will focus on both product quality and service experience to drive industry-wide upgrades. Wang Dong emphasized, “Online, we will focus on building a dedicated kitchen electric zone, using 3D displays, VR technology, consumer reviews, and authoritative reports to ensure quality improvement.” He added, “In 2018, Suning plans to open 5,000 new offline stores, creating a scene-based, one-stop shopping experience and promoting the concept of quality kitchen appliances to consumers.” It is reported that during this Quality Miles campaign, Suning will jointly evaluate many kitchen and electric power enterprises, bringing only the best brands and products that can withstand consumer scrutiny to the market. During the March home improvement festival, Suning will offer top-quality products and services, making it a highly anticipated event.

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