In recent years, as the service consumer market has continued to expand, people's consumption demands have gradually shifted from "just meeting basic needs" to "pursuing quality." Quality consumption has now become the dominant trend in the market. With the approach of 315 International Consumer Rights Day, "quality" and "service" have become more important than ever in consumers' eyes. On March 13th, the "Quality Improvement of Kitchen Electric Industry" event, part of the China Quality Miles series, was held in Beijing. Wang Dong, President of Suning Tesco Kitchen and Home Improvement Co., Ltd., delivered a keynote speech at the event and was honored with the "Outstanding Channel of Kitchen Electric Industry" award. During his speech, he analyzed Suning Tesco’s performance in the kitchen appliance market in 2017, highlighting how smart retail strategies can drive industry development in 2018. Suning Tesco has emerged as a leading channel in the kitchen appliance sector. Data shows that sales of all-channel kitchen appliances increased significantly in 2017, with online sales growing by 74% year-on-year and offline sales rising by 15%. The growth wasn’t limited to first-tier cities—second- and third-tier cities also saw a significant increase in buyers. This success is due to Suning’s position as the largest home appliance retail channel in China and its strong smart retail ecosystem. Over the past few years, Suning has leveraged its dual-channel strategy to bring high-quality products and services to more consumers through various formats. With over 4,000 stores and experience centers, it helps kitchen appliance brands enhance user experience through immersive scenarios. On the digital side, Suning uses its 600 million-user big data system to optimize supply chains, improve product docking, and streamline order processing, ultimately boosting efficiency. Service has always been at the core of Suning’s philosophy. In 2018, the company rolled out 46 service initiatives, covering everything from pre-sale to after-sales, ensuring a seamless customer experience. The slogan “Service is the only product” became a reality as Suning expanded its service network, including nearly 10,000 after-sales service outlets and 50,000 trained technicians across the country. To further strengthen consumer trust, Suning introduced a new service commitment: "30 days return, 365 days replacement." This policy ensures customers feel confident when purchasing, knowing they can rely on Suning’s professional support. At the same time, Suning has partnered with the China Quality Miles Promotion Association, industry organizations, and kitchen appliance brands to launch the “Cooking Ceremony for Quality Improvement of Kitchen Electric Power.” As an industry leader, Suning aims to elevate both product quality and customer experience, driving overall industry upgrades. Wang Dong emphasized that Suning will focus on building a dedicated kitchen electric zone online, using 3D displays, VR technology, consumer reviews, and authoritative reports to ensure quality transparency. Offline, the company plans to open 5,000 new stores in 2018, offering immersive, one-stop shopping experiences that promote the concept of quality kitchen appliances. As part of the Quality Wanli campaign, Suning will work with many kitchen and electric power enterprises to evaluate and promote brands that truly meet consumer expectations. During the Spring Festival home improvement festival in March, Suning will introduce top-quality products and services, promising an exciting shopping experience for customers.

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