More than MWC! China Home Appliances Expo opened on March 11
[PConline News] Everybody's happy New Year, we haven't seen this great year yet. We will meet again. The first article of the New Year is not about writing products, not writing industry news, but about the exhibition of our digital home appliance channel.
I believe that after all major media and vendors’ overwhelming publicity, everyone must have known for sure what kind of show the MWC is in the end. Yes, it is a grand event for the mobile phone industry. I will not describe it too much here. This article actually aims to introduce an important exhibition for the home appliance industry. It is also the AWE that was also held in March.
AWE full name: Appliance & Electronics World Expo, Chinese name is: China Household Appliances Expo, since the first appliance exhibition held in 1992 so far, after nearly two decades of development, China Home Appliances Expo has now become Asia Pacific region's largest, the industry's highest level of professional exhibitions. AWE can timely and accurately capture the latest development trends and fashion design trends of domestic and foreign home appliance industry, and reflect and guide through the exhibition and a series of supporting activities.
It may be simple to introduce a simple text, we may not be able to feel how important a show held in China is, and not too much copy and paste the official publicity introduction. According to a research report, from a regional point of view, China’s share of home appliance production accounts for more than 85% of the global home appliance market, which greatly exceeds that of other countries. At the same time, the market share of white goods and small household appliances in China exceeds 24%, surpassing North America and Western Europe and becoming the world's largest market. According to another forecast, China’s production share in the world will reach 88.1% within the next 15 years, and the world’s sales will reach 26.6%. Appliance manufacturers have gradually attached great importance to China, the world's first home appliance market. Both domestic and international giants have prioritized their important products to be listed in China. The release of most of the products is focused on AWE exhibitions. How can large-scale home appliance exhibitions not be important?
In front of the AWE made a general introduction, we should all know that the importance of AWE for the appliance industry and MWC for the mobile phone industry is very important. So what are the important contents of AWE on the development trend of the home appliance industry this year? Now we can predict with you.
First: The smart trend of household appliances continues to make big strides.
Although in recent years, the development of household appliances in terms of smart changes is relatively large, but some people are still questioning whether smart home appliances are really the future of home appliances. This question may have an answer at this year's AWE exhibition. As the top industry exhibition in China, AWE has always been at the forefront of leading the development trend of the industry, and the intelligent application is the most shining “future†of the current AWE. star". In order to show the full application of this "new member" of intelligent applications, the organizer opened a 6,000-square-meter smart home experience exhibition area, focusing on the application of intelligent technology in the field of home appliances and peripheral products such as smart operating systems and intelligent modules. This also from the side, through the level of industry associations on the intellectualization of home appliances this development direction has been affirmed.
Second: Environmental and health appliances are getting more and more attention.
After a series of haze times, people have a better understanding of various kinds of pollution such as air pollution. People in the South and the North have paid increasing attention to environmental and health issues. The environment and healthy home appliances have become another focus of people's attention and consumption. In the end there are several characteristics of the new air purifier; we buy air purifier is not sure to look for big brands? ... This series of questions, I believe that after this exhibition, everyone will have the answer.
Third: Internet mode continues to glow
The previous home appliance industry was a hardware-selling industry. The consumer's consumption was one-off. After a constant manufacturer-price war, the price of the goods has been pushed down to a very low level. "The profit does not increase" and "sell more and get more". However, after the transition of the home appliance manufacturers to the Internet under the leadership of the cross-border manufacturers of the Internet, manufacturers have discovered that the original home appliances not only sell hardware, but also both the hardware and the service can be sold. After the products are sold through the Internet, Saving a lot of intermediate links, even if the price does not rise, profits have also been a good increase. In the foreseeable future, there will be more and more “Internet giants†in the home appliance industry, and the Internet model will continue to continue in the home appliance industry.
Summary: With the slowdown in the growth of the property market, the development of the household appliance industry has encountered a great crisis. In the end, how will home appliance manufacturers deal with the sales crisis? What new products will be brought to us this year? Stay tuned for March 11 to March 14. PConline digital home appliance channel live reports on AWE.
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