[Year] Igor: Product, customer base, quality push LED power supply globalization

[Text / Gaogong LED Xu Chaopeng] On the afternoon of December 11th, 2015 Gaogong LED Annual Meeting "Where is LED lighting going, the game in the next three years" will be launched as scheduled in Shenzhen Convention and Exhibition Center, Zhao Nannan, Sales Director of Igor Lighting Industry Center made "LED" Keynote speech on Power Globalization Marketing Strategy.

“Now the LED power supply is already in the Red Sea. How should a large-scale enterprise find its own location? What products should be used? My point is that the subdivision is imperative, and should be considered from the application point of view, and never seek from the power supply itself. The answer." Zhao Nannan mentioned.

It is understood that Igor Electric, which was established in the 1990s in the power supply market in North America and Europe, has achieved very good results in this year's indoor power market. At present, it is gradually expanding its mid- to high-end market with its brand advantage.

"Europe's top ten companies have a power purchase amount of more than 100 million yuan, but currently they all use PHILIPS, Tridonic, OSRAM and other power sources. With the economic downturn, it is a challenge for our domestic power companies. It is also a once-in-a-lifetime opportunity.” Zhao Nannan said that Igor has been in contact with several of the top ten European companies and has made effective progress.

"We will target our customers to high-end internationally renowned lighting companies, and gradually implement high-end general-purpose standards (such as ripple, life, design, etc.), and our Igor's high-end product line will also be launched next year. In this way, we compete with international brands in the international market." Zhao Nannan mentioned.

It is understood that Igor's sales of power supply this year is nearly 400 million yuan, and the North American lighting electrical box is 150 million yuan. The lighting electrical segment accounted for 50% of Igor's sales this year. Next year's high-end market in Europe will be the main direction. At the same time, it will also lay out emerging LED regions, and 700 million will become the basic goal of Igor Lighting Electric next year.

“In the future, we will still strictly control the quality and make quality products. The best quality of marketing methods without dependable quality is also the castle in the air. At the same time, the company continues the Igor’s global leading edge and brand advantage. Will continue to increase research and development efforts, and constantly increase the variety of products, in order to win more market and the recognition of our customers." Zhao Nannan finally mentioned.

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