SARFT issued Document 97 to guide local governments to speed up IPTV construction

In this notice, SARFT, in conjunction with the deployment of the State Council's triple play, which will soon be fully promoted, and the Requirement for IPTV construction by the General Administration of Customs, proposes guidance on IPTV at the current and next stage from the perspective of triple-network fusion cultural security.


In the document, SARFT focused on the following points

First, in-depth study and understanding of the State Council's three network integration program and the General Administration of the relevant policy requirements, speed up the completion of a unified national IPTV integration broadcast control platform.

As an important service of the State Council's clear triple play, IPTV has successively issued Circular No. 344 and No. 43 to guide and plan the construction of IPTV. This paper No. 97 is also based on the current environment. Next, the further emphasis on the construction of the IPTV integrated broadcast control platform is also to accelerate the construction of the IPTV in order to meet the upcoming triple-play convergence.

Streaming media think: From the IPTV related documents in recent years, it can be seen that for IPTV services, the division of labor is clear, and the progress is accelerated. The protection of security is becoming a new attitude of the General Administration of Communications for IPTV. Under the current trend of integration of traditional media and new media, IPTV From the original marginalized media business, it is gradually becoming the new media business recognized by the SARFT. IPTV has become an important starting point for the strategic transformation of the converged development of broadcasting and new media. The statement made by the General Administration of Communications to expedite the completion of the nationwide unified IPTV integrated broadcasting and control platform will inevitably push forward the IPTV construction period.

Second, CCTV and provincial TV stations should strengthen cooperation. Clear division of labor and complete the construction and docking of the IPTV broadcasting and control platform as soon as possible.

The document states that: According to the management plan for the construction of the IPTV Integrated Broadcasting and Control Platform of the Directorate-General, the Central Government has established an IPTV Integrated Broadcasting and Control Platform, and CCTV is responsible for the construction and operation. CCTV will jointly establish and operate IPTV integrated broadcast control sub-platforms with provincial TV stations. CCTV and provincial TV stations should cooperate with each other, strengthen cooperation, clarify the division of labor and responsibilities of all parties, and jointly complete the tasks of platform construction and follow-up operations management.

The streaming media network believes that in response to the legacy issues of the previous IPTV license market, in this document, the General Administration of China has further strengthened CCTV's position as the central broadcast control platform to speed up the interface with the existing local level 2 broadcast control platform. And related user switching and other work, rationalize the IPTV cooperation mechanism. In order to facilitate the subsequent development of IPTV services, the broadcasting and TV organizations will better guide the public opinion of IPTV through the role of integrated broadcast control, and will also obtain more benefits for the broadcasting and television industry in the development of IPTV.

Third, based on the standardization of the IPTV Integrated Broadcasting and Control Platform, we will accelerate the connection with the IPTV transmission system as required.

The document mentioned that during the docking process, the IPTV Integrated Broadcasting and Control Platform is responsible for the unified integration and broadcast monitoring of IPTV programs, and is responsible for EPG, user-end, billing, and copyright management.

The IPTV transmission company is responsible for providing signal transmission and corresponding technical support between the IPTV integrated broadcast control platform and the user end. Among them, the IPTV client and billing management can adopt the "double authentication, dual billing" approach; one IPTV transmission system corresponds to an IPTV integrated broadcast control platform; IPTV has all the broadcast television broadcast organizations IPTV integrated broadcast control platform After integration, an IPTV transmission system is uniformly provided to an IPTV transmission enterprise via an interface; an IPTV transmission enterprise can provide programs and EPG entries to an IPTV integrated broadcast control platform, and is integrated into a program source of the integrated broadcast control platform after being reviewed by the IPTV integrated broadcast control platform. And EPG.

The streaming media network believes that in this document, the State Administration of Communications further emphasizes the roles and responsibilities of Telecom and Unicom, the two telecommunications operators that have received IPTV licenses, in their IPTV services. In particular, dual authentication, dual billing, and access to programs and EPG entries are available. This helps the telecom operators' cooperation space and dominance in subsequent IPTV service operations. However, a transmission system corresponds to the requirements of an integrated broadcast control platform, and it is clear that only one operator in an area can engage in IPTV services.

In Article 97, it was also pointed out that provinces must not provide program signals unless they have established an IPTV integrated broadcast control subplatform that meets the requirements of the General Administration of Communications, and have not docked with the CCTV IPTV integrated broadcast control platform. After the IPTV Integrated Broadcasting and Control Platform and Sub-platform, the National IPTV Content Service Platform, the Provincial Content Service Platform, and the IPTV Broadcasting Service Enterprise shall obtain the information network broadcasting audio-video program license issued by the General Administration of Directorate for specific corresponding license items, the Formally conduct business.

The streaming media thinks that in this document, it is emphasized that sub-platforms are not able to provide program signals when they are not connected to the total platform. This is why the Directorate-General has taken the backing of the total platform in order to avoid local politics and to abandon the docking of the total platform and operator. Initiatives. It is also to speed up the docking work of the total scores platform, both to complete the duties stipulated by the triple play, and to form effective control over the places.

The series of qualification requirements for program licenses will have a certain impact on the video services carried out by China Mobile, which has not yet obtained a license plate.

Fourth, implement local management responsibilities, and accelerate the construction of IPTV supervision system.

Article 97 requires that the press and broadcasting administrative departments at all levels should earnestly perform local administrative duties, supervise and urge the IPTV integration and broadcast sub-platform in the jurisdiction to standardize with the IPTV communication system, and supervise IPTV content services, integrated broadcast control, and transmission services. The practitioners shall fulfill their security protection obligations, implement security protection measures from various aspects such as institutions, personnel, and systems, and establish and improve the network information security protection system.

It is necessary to “accelerate the technological capabilities of the existing radio and television information network audio-visual program monitoring system, further improve the search and discovery capabilities, and deploy data acquisition and monitoring systems in the areas of program integration and broadcast control, transmission and distribution, and user acceptance, and timely monitor various types of transmission networks. Audiovisual program broadcasts, timely detection and investigation of illegal audiovisual programs."

The streaming media network believes that: territorial management, safe broadcast, effective control. This is a change in the mindset of the IPTV service from alerting to supervision to management and control after absorbing the current OTT strong impact on TV screens. It is also under the current industry changes to strengthen public opinion guidance and improve the role of broadcasting and TV. The recognition of services based on IPTV outside the traditional wired network. It can be said that after more than ten years of gaming, IPTV has officially become a new channel for television media. Only radio and television will further infiltrate under control.

Sofa Network Reviews

The publication of Document 97 is based on the background of the integration of traditional media and new media. IPTV will formally become a legitimate form of television media dissemination approved by the State Administration of Radio, Film and TV as the triple play progresses. Domestic IPTV services will usher in a new peak of development. According to the information obtained from the streaming media network, terminal shipments for the first five months of domestic IPTV this year have far exceeded the same period of last year.

Regarding the content of Document 97, it is mainly based on the contents of Circulars 344 and 43. It further reaffirms the policy of standard building, connection and operation management. However, in the text, frequent accelerating, as soon as possible words, as well as emphasizing local management, construction supervision platform over the same period, reflects the attention of radio and television to IPTV business, and radio and television hope to maintain absolute control of the TV screen. For IPTV, IPTV is not only a political task for triple play, but is also the job of the General Administration of Communications from its own publicity mouthpiece. After all, IPTV subscribers have reached 37 million, and the publicity value is self-evident, and IPTV is shifting from the disputes between the departments of broadcasting and television of the past to the interests and dominance of the IPTV business itself.

For communication operators, with the acceleration of domestic broadband and fiber coverage, the original form of virtual private network for IPTV will gradually shift to the next-generation IPTV+ industry architecture for the Internet and smart terminals, and the Internet based on the IPTV business model. + will become a trend. Helping more and more new businesses, new models, will blossom in the old tree of IPTV. IPTV will also start its transformation from the original broadband-filled business to the basic business of telecommunications.

In 2015, when the policy is not a bottleneck, when the bandwidth is guaranteed, when the terminal becomes more intelligent, when the industry chain realizes the commercial liquidity advantage of IPTV, the IPTV+ era welcomes new opportunities!

What bright spots will emerge from IPTV to IPTV+ in 2015? What new initiatives will operators do? For industrial partners, how to cooperate with operators, all this will be on May 21 in Nanjing on IPTV special , to share with you, there will be more than 10 telecom operators from China Telecom, China Unicom, Jiangsu, Shanghai, Guangdong, Zhejiang, Sichuan, Hebei, Hunan, Fujian, Beijing, etc., to discuss with you IPTV.