In the past, a prominent figure in the industry once publicly stated that traditional TV stations lacked the "Internet gene," making it difficult for them to successfully transition into the new media era. Recently, Mark Zuckerberg, CEO of Facebook, announced a strategy to rebrand the company, which included entering the "TV gene" space. This move signals a growing interest in merging the strengths of both platforms.
Looking at Facebook’s business model, it's clear that they aim to integrate the TV gene. Like many other internet companies, including Google, Facebook relies heavily on advertising as its primary revenue source. As a result, these companies are deeply concerned with their media properties and the ability to capture audience attention—qualities traditionally associated with television.
Internet advertising offers precision and access to massive user bases, while TV advertising brings strong branding and the power to drive consumer action. If an online platform can scale its user base effectively, the potential for TV-style advertising remains significant.
Today, the digital world is dominated by the Internet, but television still holds a major share of the market. Both industries are competing fiercely, yet neither has fully won. In this environment, it's challenging to stand out, and the key lies in learning from one another. By understanding each other’s strengths and adapting accordingly, both sectors can thrive. That’s why internet companies are actively seeking to incorporate the "TV gene."
Historically, internet video focused on on-demand content, time-shifting, and non-linear consumption. However, with the rise of live streaming, it became evident that linear viewing patterns remain strong. Time is still a crucial factor—people consume video content, but often within specific time frames.
In recent years, the amount of time people spend watching online videos has increased significantly, nearing the levels of traditional TV. Meanwhile, TV viewing hours have declined. Faced with this challenge, TV networks are trying to adopt internet-like features to compensate for their shortcomings. At the same time, the internet video industry has been borrowing concepts from TV channels and linear consumption models.
Facebook recently launched its own linear TV broadcast platform, marking a clear effort to bring in original TV programming and integrate the TV gene. This development highlights the ongoing convergence between the two mediums.
An article I read online questioned whether "Millet TV" has a TV gene. While internet TVs are now intertwined with traditional TV elements, it's worth noting that many television companies have already evolved into internet-based entities.
New TV brands are now named after internet culture—everything from "animals and fruits" to quirky terms that reflect strong internet DNA. These names resonate well with the digital generation.
However, current smart TVs often face issues like buffering when switching channels, slow startup times, or poor performance during low-speed internet. Many users have expressed frustration and even prefer traditional TVs over smart ones. This may be due to the reliability and simplicity of traditional TV genes.
In the age of media convergence, both old and new media have their own unique strengths. The future lies in integration, cross-pollination, and mutual benefit. Traditional media still holds advantages, and leveraging those will be key to future success and gaining respect from competitors.
In the internet era, it's not just about having the "internet gene." The TV gene remains valuable and can help traditional TV professionals succeed in this evolving landscape.
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USB Cables
USB cables come in different shapes and sizes despite the fact a lot of them do the same things. In this short and handy guide, we`ll take a look at all the different types of USB cables available on the market and give you some examples of where you might find them in use.
USB Type-A, USB Type-B, Mini-USB, Micro-USB, USB-C
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