Water Heater Industry, Energy Saving Subsidy, New Deal Welcomes New Machine Development

Recently, the home appliance industry once again ushered in favorable policies. On May 16, the executive meeting of the State Council decided to arrange financial subsidies of RMB 26.5 billion and start promoting air conditioners, flat-panel TVs, refrigerators, washing machines, and water heaters that meet energy-saving standards. The promotion period is tentatively set for one year. This is a new round of home appliance stimulation policy after the home appliances to the countryside, old-for-new trade, energy-saving, and household-welcome stimulus policies since 2008. The difference from the past is that this subsidy of the New Deal has paid more attention to the word “energy saving” and is bound to Appliance companies set up more stringent auditing mechanisms and thresholds. At the same time, this is the first time that the country has put the energy-saving status of water heaters into line with the traditional large-scale home appliances. In this year's continuous tightening of the property market control, the entire appliance industry is slightly depressed, no doubt will bring new opportunities for the development of the entire water heater industry.

It is understood that the water heater in this financial subsidy will no longer be limited to electric water heaters, but will extend the scope of subsidies to electric water heaters, gas water heaters, solar water heaters and air energy heaters in all areas.

Condensing gas water heater will usher in development opportunities

When talking about this energy-saving subsidy policy, Li Tao, the head of the brand and marketing department of Wanjiale, said that as a country with a large population and a large energy-consuming country, China could introduce a subsidy policy for energy-saving appliances and vigorously promote energy-saving products, whether it be for water heater companies themselves, consumers, , or the development of the entire industry has a very positive significance. As consumers, first of all, they can buy energy-saving appliances at more affordable prices. The enthusiasm for purchasing and upgrading energy-saving appliances will increase accordingly. Secondly, the implementation of energy-saving subsidies will allow consumers to have more choices. At the corporate level, the implementation of energy-saving subsidies can promote the development of energy-saving technologies, so that energy-saving technologies can be applied to more products.

Li Tao also said that in the field of gas water heaters, condensing gas water heater products are energy efficient products, energy efficiency is very significant. Since the introduction of the first condensing gas water heater in 2005, the sales volume has jumped from 3,000 units in the first year to 300,000 units in 2011. Sales volume has increased tenfold in seven years. However, even so, the coverage of domestic condensing gas water heaters in domestic households is still far below the industry's expectations. The implementation of this new energy-saving subsidies will inevitably enable the gas water heater sales structure to be further adjusted, and the market share of condensing gas water heaters will further expand.

Li Huizhen, head of the brand management department of Wanhe, also stated that after Wanhe introduced the energy-saving and environmental protection subsidy policy in the country, he also strongly recommended to the China Hardware Association that the first-class energy-efficient water heater products should be listed as a subsidy for the subsidy related to energy-saving water heaters. Especially for energy-efficient energy-saving products such as condensing gas water heaters, the support and promotion of national policies are urgently needed.

Li Huizhen also pointed out that even though solar energy and air can be new energy-saving products under new energy conditions, solar energy is greatly influenced by the climate, and air can be greatly affected by the seasons and regions. Therefore, these two cannot replace gas water heaters in future households. status.

Solar water heater industry urgently needs policies to rescue the market

As a model of energy-saving appliances, solar water heaters have increasingly attracted attention from all walks of life in recent years. All regions have issued mandatory installation orders for solar energy, and the implementation of four-wheel home appliances to the countryside has promoted the popularity and development of solar water heaters. In this latest round of energy-saving subsidies New Deal, solar water heaters are also impressively on the list. Although the specific subsidy rules have not yet been issued, it still caused a lot of solar energy companies to pay attention.

A related person of Jiangsu Oaks solar energy is quite excited to tell Aiken power grid, for the current solar water heater industry is in a state of sustained downturn, the introduction of energy-saving subsidies New Deal can be described as a timely rain, especially in the home appliances to the countryside The end of the year will be the end of the case, the solar terminal sales market does need a new stimulus policy to stimulate the market's sales.

Mei Jianzhong, general manager of Changzhou Shenglai Solar Energy, also stated that the introduction of the new energy-saving subsidies in the country fully demonstrated the country’s emphasis on the development of the solar water heater industry and affirmed the outstanding contribution of solar water heaters in energy conservation. This is a good opportunity for all solar energy companies. Solar energy companies must go all out in product quality, technology research and development, and after-sales service.

Li Yunbin, deputy general manager of Norit, also confirmed that the New Energy Conservation Subsidy has played a positive role in the development of the solar water heater industry. He said that after the implementation of the new round of home appliance stimulation policies is implemented, it will, to a certain extent, stimulate the current sluggish sales of terminals.

However, Li Yunbin also expressed his concern. He pointed out that the marginal effect of the solar market on policy stimulus is weakening. From the perspective of the solar market in Shandong and Henan, where the home appliances to the countryside policy has ended earlier, all solar energy companies have returned to the same starting line, and those that have achieved good rankings are those with strong brands. The implementation of the home appliances to the countryside policy for four years, while driving the sales in the rural market, has also advanced the spending power of the market. In addition, the status quo of the solar energy companies is uneven, making the implementation of the policy there are many loopholes.

In fact, the current solar water heater industry is still relatively confusing. Most of them are mainly small and medium-sized enterprises. After the country has increased the subsidy threshold, how many solar companies can get a share of the new energy-saving subsidies will also wait and see.

Air energy water heater has finally been approved by the country

Compared to the popularity of gas water heaters and solar water heaters, air energy water heaters have been included in the scope of the New Energy Conservation Subsidy, which is somewhat unexpected.

In the water heater industry, air-energy water heaters, which are emerging energy-saving products, have a relatively short development time and are also small-scale products. In 2011, the market capacity of the entire air-energy water heater industry was around 4.5 billion yuan. This time can be recognized by the state, the finalists of the National Energy Conservation Subsidy New Deal, can be described as a highlight in the development process of the industry, will also play a role in fueling the future development of the air energy water heater industry.

Zhang Shuqian, the deputy general manager of China Guang'aoutesi, told Aiken that although the air energy water heaters are faced with insufficient market awareness and the generally high price of the products, the outstanding performance of air energy in energy saving is other water heater products. Incomparable, so after the inclusion of the new national energy subsidies in the scope of the new policy, the price will further reduce, for the promotion and popularization of air energy products is of great significance.

Wang Changqing, chief marketing officer of Hangzhou Jinjiang Bailang, also expressed similar views. He said that if an air-to-water heater can obtain a financial subsidy of about 10%, it is good news for businesses and consumers. It will enable the entire industry to accelerate its development and help to change the current market capacity is small, consumers do not accept the situation.