[High-tech exclusive] Fengguang Lighting: How much does the boss lose the dealer?

[Text|High-tech LED fire] "Fengguang Lighting has the problem of not paying for the goods, now the factory still owes me more than 200,000!" The chief of the Fengguang Lighting General of Hebei Province told the high-tech "LED lighting Channel reporter. After the loss of the owner of Fengguang Lighting, the dealer group of a certain scale in the country will be widely concerned by the industry. The reporter of "High-tech "LED Lighting Channel" is fully following up the report.

The total generation of Fengguang Lighting in Hebei Province was owed more than 200,000 yuan, and there are still more than 600,000 in stock.

Gaogong LED reporter saw in the general generation of Fengguang Lighting in Shenyang that although the store was not closed, the “Longfeng e-light” logo on the facade has been removed by the merchants, leaving only the bleak orange substrate, and most of the store. Fengguang products also made promotional clearance activities. According to the reporter's understanding, this total generation also has the problem of paying the goods but not yet shipping, but the amount involved is very small.

In front of a Fengguang lighting store in Shanghai, Gaogong LED reporter saw that there was light in the store but the door was closed and not open. The reporter turned around and found a clerk who had worked in the store before. He told the reporter, "Now it is basically out of stock, so it does not open the store, and the owner of this store has also paid the goods and has not yet shipped. The boss will definitely change. Brand, but it is not clear which one to represent."

There is a light in the Fengguang lighting store in Shanghai but the door is closed. The owner of the store has also paid the purchase price yet.

In fact, when some dealers suffered from the doom of the manufacturer's “funding money”, dealers had already keenly perceived the crisis, and then terminated or diluted the cooperation with Fengguang Lighting a few months earlier.

"We have not re-ordered in the past few months, and the remaining Fengguang product inventory is close to 10,000 yuan. In the past, there have been cases where the payment has not been shipped for a long time." Chengdu Fengguang Lighting Dealer Gaogong LED The reporter said. Obviously, the turmoil in the lighting market in recent years has caused the manufacturers to “explode humans to evaporate” continuously, but they have also trained a group of intelligent and gradually mature dealers.

The Chengdu Fengguang lighting dealers stopped ordering a few months ago, avoiding more losses, leaving less than 10,000 yuan in inventory.

"There is a lot of contradiction between manufacturers and dealers. The manufacturers' policies are more and more inconsistent with the dealers' pace. In June of this year, most of our cooperation with Fengguang Lighting has been terminated." Nanchang Fengguang Lighting General said to Gaogong LED reporters. .

However, the reporter encountered a strange phenomenon when interviewing Fengguang lighting dealers. Some dealers chose to avoid the media after suffering serious economic losses but did not want to “speak and denounce”. Some insiders expressed concern about the negative practice of merchants who wished to "break the money and eliminate disasters" and "have tears in their stomachs". "In fact, they are acquiescing absconds and encouraging latecomers."

A dealer of Beijing Fengguang Lighting is reluctant to make any comments on the “smuggling incident” of the manufacturer. The Gaogong LED reporter learned from other people familiar with the store that "the store owner still has 50,000 or 60,000 Fengguang lighting goods, and now he is ready to sell the rest of the goods."

In fact, some dealers who still hold a lot of inventory are already in the process of how to digest these "hot potato". The head of the Fengguang Lighting General of Hebei Province rationally told the Gaogong LED reporter, "Although we still have more than 600,000 goods in Curry, we are still responsible for the dealers below. For this We will communicate with the dealers truthfully, I believe the dealers will understand and cooperate."

Fengguang LED market response is not good, new products are slow to launch, dealers have low sales, and channel expansion has not done much.

For "Fengguang Lighting is down," Chengdu Fengguang Lighting dealers expressed their views. "The competition in the LED industry is too fierce now. The closure of Fengguang is not surprising. Fengguang LED has just entered the market and responded. Not very good, the launch of new products is slow, and the sales of various dealers are not going up. In fact, there is not much to do in channel expansion." This view has been recognized by many Fengguang lighting dealers.

(For more information on the "Fengguang Lighting Failure", please pay attention to the "2014 16th Senior Engineer "LED Lighting Channel" magazine.)

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