LED curved TV conceptual consumption is greater than practical application
In the past year, consumers will see large curved TV sales when they buy TVs in 3C online malls or offline electronics stores. The merchant deliberately puts it at the core position, consumers will curiously look at the product label, a 55-inch curved TV moves on the million! The price is 1 to 3 times that of ordinary flat-panel TVs. This is the fiery "curved TV" that is currently being fired.
The surface TV was first promoted by South Korea's Samsung and LG, and then domestic TV manufacturers followed the listing, which put a variety of promotional labels on the curved TV, causing consumers' attention. It is understood that the curved TV is mainly divided into LED screen and OLED screen, and currently the market is mostly LED curved TV.
Consumers can't help but ask, ordinary flat-panel TVs are also LED screens. Can LED screens really bend? What is the difference between a curved LED TV? How many yuan does it cost to buy a LED curved TV?
Hard surfaces bent LED TV <br> <br> industry has learned, LED curved screen surface is not the original, but by changing the physical properties of the plane buckled, change the physical properties of the plate. LEDs are made up of many components. When the screen becomes a curved surface, these components can't be curved. This is the main reason why the LED curved TV body is thicker and even the back is still flat. Due to the poor flexibility of the LED screen itself, there are major technical defects in physical bending.
Curved screen appearance than the actual <br> <br> both past and plasma high-definition, today's 4K, or fried hot surface TV, which is essentially a TV, should be supreme visual experience. Of course, in the living room aesthetics is more important today, the appearance of the TV has also received attention.
The beauty of curved TV is its biggest selling point and product differentiation, it is easy to win the curiosity of consumers and enhance the brand's awareness. The industry observers believe that LED curved TV will sacrifice huge practical value while gaining aesthetic points. This sacrifice is reflected in the following aspects:
The requirements for the screen are even greater. The curved screen can only show the visual advantage under the large screen condition, forming a wrap-around viewing experience. So, if a flat-panel TV is 55 inches in size, a curved TV needs at least 65 inches to achieve similar results.
It is not convenient to hang the wall. Its thickness is large, and there are certain hidden dangers in the curved and extended edges. The most prominent problem is that curved TVs have a "bow-like" shape, and the edges of the screen look larger than the middle, especially when displaying horizontal content across the screen. When you move the viewing angle, the screen becomes more distorted.
High requirements for light. The ordinary spotlight TV wall is not very suitable for curved TV, and the family needs to carry out some additional lighting design to meet the lighting requirements of curved TV.
The perspective is more critical. Curved TV emphasizes that the curved screen is more suitable for the visual principle, but in fact, this visual effect is reflected in the position of the center of the TV. That is to say, if you sit in other places to watch, not only can you not achieve the desired visual effect, but because of the curvature of the screen, the picture has a distortion effect. In fact, it is impossible for many people to watch TV at home.
High prices, real consumer understands the concept of <br> <br> from the sales person in charge of the store, consumers in the purchase or curved TV is most concerned about the price, after all, the price rather than the normal curved TV flat-panel TV Several times.
The industry observers believe that the current LED curved TV does not achieve the performance of the true curved surface, only the appearance angle is completed, the technology is not mature, the LED surface is still in the concept stage, the current LED surface will become the paving stone of the future OLED surface. The future OLED is the best solution for curved TV.
Concept-oriented, above the core attributes of performance, consumer curved TV is actually a concept of consumption, which is contrary to the market logic of the product.
For the merchants, the LED surface may be a pseudo-differentiated competitive product strategy that is extended by the industry competition, or a transitional product strategy for the OLED's march into the process, or a pre-emptive, brand-driven brand strategy, or even simple. It is a new product promotion that is aesthetically pleasing. But for consumers, there is only one purpose, to buy a suitable TV with good performance. Consumers should not be the touchstone of products. Consumers' wallets should not pay for the research and development of the merchants, and consumers should not be fooled.
So, instead of the LED surface being bent over the screen, it actually distort the consumption values. Today, when consumption is transparent, consumers have been able to examine the correct consumption values ​​and have been able to rationally meet consumer demand. Consumers can't afford to hurt, and starting a conceptual consumption will only twist their waist.
The surface TV was first promoted by South Korea's Samsung and LG, and then domestic TV manufacturers followed the listing, which put a variety of promotional labels on the curved TV, causing consumers' attention. It is understood that the curved TV is mainly divided into LED screen and OLED screen, and currently the market is mostly LED curved TV.
Consumers can't help but ask, ordinary flat-panel TVs are also LED screens. Can LED screens really bend? What is the difference between a curved LED TV? How many yuan does it cost to buy a LED curved TV?
Hard surfaces bent LED TV <br> <br> industry has learned, LED curved screen surface is not the original, but by changing the physical properties of the plane buckled, change the physical properties of the plate. LEDs are made up of many components. When the screen becomes a curved surface, these components can't be curved. This is the main reason why the LED curved TV body is thicker and even the back is still flat. Due to the poor flexibility of the LED screen itself, there are major technical defects in physical bending.
Curved screen appearance than the actual <br> <br> both past and plasma high-definition, today's 4K, or fried hot surface TV, which is essentially a TV, should be supreme visual experience. Of course, in the living room aesthetics is more important today, the appearance of the TV has also received attention.
The beauty of curved TV is its biggest selling point and product differentiation, it is easy to win the curiosity of consumers and enhance the brand's awareness. The industry observers believe that LED curved TV will sacrifice huge practical value while gaining aesthetic points. This sacrifice is reflected in the following aspects:
The requirements for the screen are even greater. The curved screen can only show the visual advantage under the large screen condition, forming a wrap-around viewing experience. So, if a flat-panel TV is 55 inches in size, a curved TV needs at least 65 inches to achieve similar results.
It is not convenient to hang the wall. Its thickness is large, and there are certain hidden dangers in the curved and extended edges. The most prominent problem is that curved TVs have a "bow-like" shape, and the edges of the screen look larger than the middle, especially when displaying horizontal content across the screen. When you move the viewing angle, the screen becomes more distorted.
High requirements for light. The ordinary spotlight TV wall is not very suitable for curved TV, and the family needs to carry out some additional lighting design to meet the lighting requirements of curved TV.
The perspective is more critical. Curved TV emphasizes that the curved screen is more suitable for the visual principle, but in fact, this visual effect is reflected in the position of the center of the TV. That is to say, if you sit in other places to watch, not only can you not achieve the desired visual effect, but because of the curvature of the screen, the picture has a distortion effect. In fact, it is impossible for many people to watch TV at home.
High prices, real consumer understands the concept of <br> <br> from the sales person in charge of the store, consumers in the purchase or curved TV is most concerned about the price, after all, the price rather than the normal curved TV flat-panel TV Several times.
The industry observers believe that the current LED curved TV does not achieve the performance of the true curved surface, only the appearance angle is completed, the technology is not mature, the LED surface is still in the concept stage, the current LED surface will become the paving stone of the future OLED surface. The future OLED is the best solution for curved TV.
Concept-oriented, above the core attributes of performance, consumer curved TV is actually a concept of consumption, which is contrary to the market logic of the product.
For the merchants, the LED surface may be a pseudo-differentiated competitive product strategy that is extended by the industry competition, or a transitional product strategy for the OLED's march into the process, or a pre-emptive, brand-driven brand strategy, or even simple. It is a new product promotion that is aesthetically pleasing. But for consumers, there is only one purpose, to buy a suitable TV with good performance. Consumers should not be the touchstone of products. Consumers' wallets should not pay for the research and development of the merchants, and consumers should not be fooled.
So, instead of the LED surface being bent over the screen, it actually distort the consumption values. Today, when consumption is transparent, consumers have been able to examine the correct consumption values ​​and have been able to rationally meet consumer demand. Consumers can't afford to hurt, and starting a conceptual consumption will only twist their waist.
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