Fashion rookie "whispering" layout East China

[Text|High-tech LED lighting channel Shanghai station reporter He Ying] In the home lighting market, there are not many brands that target high-end and product design as a selling point. The new Terry "whisper" is a fashion with its own unique style. The rookie, who has won the favor of consumers after 80 and 90 with his personal taste.

Fashion rookie whisper the early <br> <br> ever mention the new Terri, many consumers first reaction was: nice but expensive. If a brand wants to gain more consumers' approval in the terminal market, it will not work if the individual route is not feasible. The narrow target group defines the market image of a brand. If you want to occupy more shares in the market, you have to find another way. In this case, the new Teli brand, which is close to the ordinary consumer groups and dominated by the popular people, has emerged.

When the reporter visited the market, he found that in just two months, there were two smashed LED brand franchise stores in Shanghai. The reporter observed that the decoration style of the slogan brand franchise stores is mainly bright color, the color of the products in the store is also rich, and the color of the young group is more popular. The shape of the product follows the individuality and diversity of the new Teli. Style. The overall design gives a young, energetic, stylish personality of the petty bourgeoisie, which is particularly stunning in the traditional products of the Qing Dynasty.

Volkswagen brand positioning favored <br> <br> whisper franchise products to class-based home lighting, commercial lighting engineering products accounted for only about two percent. According to the manager of the East China region, “the whisper is relatively simple in design, more popular, and more diversified in the color of the product. It uses more bright colors, and the image of the whole brand is Vitality, fashion, and whispering advantages in design are still obvious."

In terms of price positioning, the whisper is also a clear manifestation of the public line, and the mid-end positioning of the consumer-oriented whisper is nearly half the price of the new Teli brand products.

In this regard, Liu Wuxi, the principal person in charge of the Shanghai Lighting City whispered brand direct store, said that in the short period of less than one month, the Shantou series of ceiling lamps sold more than 20 baht, and also There are quite a few consumer reservations.

“The whispered product has a very good response in the market. Although this new store was only opened last month, the overall sales have so far made people look forward to it. The product design and style are very individual, and they are more affected by the 80s and 90s. Like, the most important thing is that the price is very close to the people, like the chandelier of the landscape series of ceiling lights, a 14W retail price of about 600, and a wide range of applications, can be installed in the living room bedroom balcony aisle, very popular." Fang manager told reporters.

East <br> <br> layout to promote a new brand in order to gain a firm foothold in the terminal market, terminal channel construction is essential to a strong process. According to the manager, the layout of the East China region has a blueprint. There will be 55 brand-operated stores before the end of next year. In Shanghai alone, 10 brand-operated stores will be placed.

At present, there are more than 20 teams in the nationwide marketing promotion, and the dealership conditions for joining the whisper brand are relatively loose.

“Our brand is now in the initial stage of construction and promotion, and will make every effort to help dealers. We will vigorously attract investment across the country. January 9-10, 2015 will hold investment promotion for the whole country in Shanghai. Yes, we also hope that more dealers can see our brand.” Fang said.

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