Smart voice technology has become the focus of the industry to build an industry chain

On November 28th, with the launch of Apple's Siri, Microsoft's Cortana and Google's Google Now, smart voice has become the focus of discussion. The industry expects that smart voices will change existing human-computer interactions as they appear in movies.

Smart voice technology matures

In the movie, there have been many similar shots: say "help me book tomorrow's ticket" to the phone, "tell me where the nearest steak restaurant is", the phone will respond quickly and provide the best s answer. It has been found that the human-computer interaction realized by voice seems very cool. It not only understands the instructions but more importantly, it can understand, think, and solve problems for you.

So, how far is this perfect life experience from us? In fact, wisdom voice has evolved to this day, and scenes appearing in many movies have entered our lives, such as voice navigation while driving, such as voice input.

Nowadays, with the development of the smart industry, “smart home”, “smart home” and “intelligent traffic” have entered a period of rapid development. The world’s major players such as Google and Apple are accelerating the deployment of intelligent voice portals, and smart life is striding into the era of voice control. The most direct interaction of this "can hear and speak" voice will lead the new trend of the smart life industry. Domestic communication companies are not far behind. As early as October 2013, ZTE was the first to release the industry's first full-voice operation application service "driving assistant." In 2014, ZTE again and again released the "most obedient mobile phone" Star No. 1, the phone's speech recognition rate reached 90%, the voice recognition rate and response speed ranked first in the world, it is expected that by the end of this year, ZTE mobile phone will Achieve a full-range voice control experience from wake-up to the main application.

Smart voice market is booming

At present, the global smart voice market has shown a pattern of emergence. In particular, with the rapid development of smart terminals, the demand for voice market continues to grow, and the world's major manufacturers have already targeted the market, and a number of companies engaged in product development and production of smart voice have emerged.

On the chip side, Audience, the leader in the mobile device voice and audio processing industry, has introduced the new eS804 and eS853 voice processing chips. With these applications, smartphones can understand voice commands three or five meters away. Nuance, another company specializing in speech recognition software, has been able to let smart devices follow the human voice commands to complete navigation, talk to smart terminals and other seemingly sci-fi things.

Apple, Microsoft, and Google's Big Three are actively deploying, and comprehensively researching smart voice applications in smart terminals. Among domestic enterprises, ZTE, Baidu, Tencent, Shanda, and Keda Xunfei also launched voice-related products. Among them, ZTE has set up a considerable R & D team and set up a special intelligent speech research laboratory. This year, the driver assistant software based on voice interaction and the first voice smartphone represented by Star No. 1 have been launched, which have realized common functions such as voice navigation, voiceprint unlocking, voice wakeup, and voice dialing.

“The change brought by smart voice to smart terminals is a milestone.” Zeng Xuezhong, executive vice president and CEO of ZTE, believes that “smart voice is an inevitable trend of human-computer interaction. In this round of competition, domestic and foreign giants will surely In a round of brutal competition, in ZTE, the development of smart voice technology has been upgraded to the level of product development strategy," Zeng Xuezhong said. "In the future, ZTE will work with all parties in the industry chain to build a new ecosystem of smart voice industry and lead smart terminals into the era of voice control. ""

Strive to build a new ecology of industrial cooperation

Smart voice is the next blue ocean of smart terminals, which has formed a consensus in the industry. However, since there is no industry-level or national-level industry standard, the global manufacturers are all self-contained, which is not conducive to the rapid and healthy development of the industry in the long run. In view of the current status of the smart voice market, the “Smart Voice Alliance” initiated by ZTE, Audience, Nuance, Gaode, Baidu and the Institute of Automation of the Chinese Academy of Sciences was formally established in Beijing on September 24 and presented the first A smart voice industry standard "5A" standard.

Zeng Xuezhong said at the inauguration ceremony of the alliance, "Smart voice will become the future development trend of smart terminals. However, users generally reflect that the voice function experience on the terminal is uneven. To change the industry's dilemma, we must first standardize the industry technical standards." .

Industry analysis pointed out that the establishment of the Smart Voice Alliance is conducive to the integration of voice technology and superior resources between upstream and downstream enterprises in the industry chain, and is conducive to jointly improving the ecosystem of intelligent terminal voice technology. The establishment of the smart voice industry platform is conducive to gathering the best voice technology solution providers, chip manufacturers, content providers and terminal manufacturers in the industry, helping to form a new direction to explore the unknown smart voice market and meet user needs. Let voice interactions quickly go to market.

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