Zuru Toys introduces Industry 4.0 into the toy industry industry 4.0 to boost the toy industry to new heights
In recent years, the global industrial 4.0 trend has been launched to promote the trend of automation and data exchange in manufacturing technology, not only to make the manufacturing supply chain more intelligent, but also to enhance the integration and connectivity of data. Nick Mowbray, director and CEO of toy company Zuru Toys, said that Zuru Toys is one of the pioneers to introduce Industry 4.0 into the operating model, using automation and data to effectively optimize the overall operational process and also help expand its business. When today's companies begin to understand the correlation between data variables, it is expected to use this information to further improve operational efficiency. Experts said that although efficiency improvement has always been a goal that enterprises urgently pursue, the demand for efficient operation has also attracted more attention from enterprises due to the rising cost of resources in the mainland in recent years.
Since 2006, the labor cost of the mainland has doubled. By 2018, the demand for paper and paperboard in the mainland has continued to be in short supply, making the cost of related raw materials rising every year. In response to this increasing cost pressure, Zuru Toys decided to become a pioneer in the introduction of Industry 4.0 into the toy field. In addition to having two plants with a total area of ​​more than 180,000 square feet, the company is currently working on a third smart factory. In fact, this is where Zuru Toys differs from other general toy companies, because most of their peers do not have their own factories, but instead choose to package them with other suppliers.
Having your own factory means that all the data collected from the manufacturing process can be used to feed back into the production process, helping to improve operations, reduce waste, reduce equipment idling, and optimize overall operational processes. Achieving the company's ultimate goal - to become the largest and most efficient company in the toy industry, and invest heavily in automation and process optimization. However, the difficulty in creating these smart factories lies in the fact that the development and change speed of the toy industry is very fast, so it is more difficult to drive the manufacturing 4.0 in the toy field, and the time required can not be ignored. All of Zuru Toys' machines are designed by the company and are therefore scalable in scale.
The company currently has more than 100 automation engineers and new software divisions in Italy and India, and is developing a daily production of more than 270,000 Bunch O Balloons balloons, 3 million X-Shot dart darts and 10 Millions of X-Shot dart blaster toy pistol launchers. The next target area for Zuru Toys is the toy car in the die-casting category. In order to enter this category of products, Zuru Toys is also actively creating a model that can produce more than 50,000 metal mechanical toy cars per day and a capacity of 500,000 meters per month.
Zuru Toys believes that Industry 4.0 has not only been seen as a savior of global manufacturing, but also a true driver of today's consumer demand; therefore, Industry 4.0 will also be able to help the toy industry move to another new level of development in the future. .
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