Talk about Roewe ERX5 from 150,000 yuan to 200,000 yuan

The reason why the Beijing market has always been the most competitive market for pure electric vehicles in the country is that because of the new energy policy subsidies in Beijing, we can't see plug-in hybrids. We can't estimate whether it meets market demand, everything. It is to be investigated.

However, in the Beijing market, more pure electric vehicles are under 150,000 yuan (the price after subsidies, the same below), while in the 200,000 yuan, or even 300,000 yuan, the models are rare. The block market is becoming a must for post-technical upgrades.

From the earliest Tengshi, to the later Song of BYD, and then to the newly listed Roewe ERX5, they were either the dominant models in the market of 200,000-300,000 yuan. Of course, after the listing of Tengshi 400 (the price after the subsidy is more than 300,000 yuan), the basic market is mainly the world of BYD Song and Roewe ERX5.

In fact, from the perspective of consumption level, the consumers in the Beijing market are “not bad money”. After experiencing the small micro-pure electric vehicle of about 100,000 yuan, the demand for pure electric vehicles has been expanded from charging to the right. The quality and texture level, or the improvement of the vehicle technology level, has a demand for pure electric vehicles that is similar to the "luxury" direction of traditional vehicles.

The author believes that this is what the 200,000-yuan pure electric vehicle should start to pursue. Of course, the "luxury" mentioned here is not as luxurious as the Mercedes-Benz BMW. It is good to reach the quality and texture level of the intermediate-class car.

In the current level of this model, if the comprehensive strength, the Roewe ERX5 can be regarded as the potential to establish a benchmark model. In other words, in the 2017 Qinghai Lake (International) Electric Vehicle Challenge, Roewe ERX5 in 10 competitions, including 10 champions (fast charge capacity, endurance, mute effect, etc.), is enough from a technical point of view explain the problem.

However, compared to these hard data or indicators, Roewe ERX5's soft experience is closer to consumers. First of all, its appearance is exactly the same as the current Roewe RX5, which is based on the new rhythm design of SAIC. Its appearance is atmospheric, and the audience loves it. It is believed that consumers have their own judgment.

As an SUV model, the Roewe ERX5 gives a very comfortable sensory experience, not only because of its 10.4-inch high-definition touch capacitive screen, but also because it uses the most soft material in its class SUV (from the center console) The top end extends to the front and rear door trim panels). Moreover, the seat of Roewe ERX5 is made of Italian Alcantara luxury suede. The material is natural and environmentally friendly. It is comfortable and soft to sit on, and the support is also in place.

In addition to these experiences, Roewe's most proud "Zebra" system is also implanted in the ERX5 model. The function of this system, the author in the "Internet ecology to change the car, why can the forerunner be it? "And Ma Yun couldn't help but want to shoot: Roewe RX5 tells you how to fight the SUV in the next era? 》 and other articles have been introduced, but the current version will be a large-scale iterative upgrade at the end of this year.

Of course, as a pure electric car, the current consumer purchase focus is on cruising range, charging convenience and battery life.

For the cruising range, the 425km that Roewe ERX5 said in many media is realized at the same speed of 60km/h. It can be said that this is not realistic. Therefore, the Ministry of Industry and Information Technology announced that its 320km cruising range is still credible. At the same time, in the winter environment of Beijing, Roewe ERX5 can also drive 280km (the result of Roewe insider test), so these two values ​​(320km and 280km) are still objective.

In terms of convenience of charging, Roewe ERX5 has two charging interfaces in the front of the car in the Roewe logo, one for slow charging and one for fast charging, as long as there is a charging pile, it is very convenient. Especially fast charging, you can charge up to 80% of electricity in 40 minutes.

Battery life is also the most confident of Roewe. It is equipped with a ternary lithium battery with higher energy density and better consistency in Ningde era. The SAIC Roewe ERX5 is also the first model in China to promise a battery attenuation of no more than 30% for 8 years/200,000 kilometers.

From the conditions and data of Roewe ERX5 products, its comprehensive strength is higher than that of its competitors, and even in the passenger car field (including cars), it is also the leader in this price.

However, whether Roewe ERX5 can become a benchmark product depends on its promotion results. This is not only a question of “breaking 3,000 units in 4 days”, but also how to serve it.

This includes the construction of the charging pile and platform sharing, as well as dealer service and other issues. Lianrongwei insiders admit that products are not a problem now, can the key services be followed, because new energy vehicles and traditional vehicles are completely two lines in this respect. "Our focus is now on the joint venture. Before you come, grab the training team."

Of course, there are also public opinion that capacity is a problem, such as the number of orders lost by Tesla Model 3, but the author believes that capacity is not a problem, each product will have a climbing period, it is difficult to be satisfactory. Moreover, Roewe has indicated that it has worked overtime to add to Beijing.

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