Ren Zhengfei: Chicken blood boiling must be a precursor to making mistakes
Is it saying Samsung? no.
This was what the old man said last year when he summed up the Huawei terminal company:
We have repeatedly stressed that the terminal must have strategic patience and be able to withstand loneliness. If you are rushing to develop, it may be because of a part problem. The hundreds of thousands of mobile phones in this batch of mobile phones will ruin the entire terminal company, and sometimes it is difficult to get up again. Therefore, we still have to be down-to-earth, control desires, control the speed of reasonable development, and "chicken blood" boiling must be a precursor to making mistakes.
Therefore, Huawei's mobile phone development is still stable, and there has been no recall.
And near the end of the year, the bosses of all enterprises are thinking about how to do the year-end summary. Learn to be a man who is funny and has connotation, attention to detail and forward-thinking thinking.
First of all, don't thank me for letting you get two bonuses this year. You should thank yourself. I didn't bring money, the money was created by you, and I gave some to the company.
When I read the article, I will read hundreds of posts to see how others are savvy. After reading it, I will know what needs improvement. I once told the community of voices whether we can set up a platform dedicated to Huawei. You said that many people are the water army in the black, the key is that there is no black point?
Consumer BG should recruit a group of high school students to form a blue army team, because the most proficient in playing mobile phones is high school students.
Regarding the development of high-end brand machines, the process was put in Japan, the head was placed in the United States, and the butt was placed in Suzhou.
——咔嚓 inscription
Down-to-earth, a long-distance runner who challenges himself
——Ren Zhengfei’s speech at the Consumer BG 2015 Communication Conference
First of all, don't thank me for letting you get two bonuses this year. You should thank yourself. I didn't bring money, the money was created by you, and I gave some to the company. Thank you all for making such a good result this year, and we did not expect it at all. Consumer BG set a higher target at the beginning of the year, but you have exceeded this goal, and there is nothing to say except congratulations. And what I want to say, as mentioned in the previous minutes, I will discuss with you today what to do next.
First, we are not only enthusiastic, but also learn to use scientific methods to complete sales and after-sales service.
First, we must fully understand the real needs of the world. Western companies have decades of experience in consumer goods sales, many of which are worth learning. The world is now a surplus economy, not a shortage economy. The reason why the United States developed at a high speed was because the era it developed was a shortage of economic times. It used economic levers to amplify the quantity and fully satisfy the social needs, thus extracting profits from the quantity. Now it’s saturated everywhere, the leverage is awkward, it’s big, it’s not sold, and then it’s falling. Without profit, you can't attack and advance with intensive investment methods (Vanfried ammunition). People in this era have turned to the demand for quality, so don't always think that Hermès will perish, in fact, it will be the waste oil.
Western companies have a lot of places to learn. Chinese companies also have places to learn. For example, the biggest advantage of Internet companies is that they are close to users. Can we get close to users like Internet companies? Consumer BG has brought in some fresh blood, so that our working methods should be changed, such as Nokia's "blood", Motorola's "blood", apple's "blood", our rushing blood..., the composition of mixed blood is strong, Improve the immunity. Because our group of "farmers" not only come from the green yarn account, but also from the operator business, it is very difficult to get rid of the shadows of the operator's business and the old habits. Therefore, we have been selling terminals in the way of thinking of operators' business for a long time. We have gone a lot of detours in the past few years, and now we are slowly getting on the road. After going to the road, we have to go better and faster, and study the scientific sales methods of consumer goods.
Second, the sales model is diversified and the sales network covering the whole world is gradually established. I sent a text message to Zhao Ming "Our purpose is to sell, not to mode." We do not pursue a certain fixed sales model, as long as we can sell it. Therefore, according to different environments, different conditions, and the national conditions of different countries, there should be different sales models. We cannot simply emphasize a standard model. We take the lead in implementing online and offline sales models. Unlike other Internet e-commerce companies, our e-commerce is not a platform, it is just a means of sales, and we can ensure the quality of products and take real responsibility to users. O2O, one is the product, one is the customer trust, there is no first two, only one mode is useless.
Everyone should slowly think about these issues, not just full of blood, to transform it into scientific methods and energy. If two or three years later, our consumer products can achieve product standardization, simplification, maintenance-free, and the way to learn Western companies in sales, our sales market will soon be very large. There are a lot of excellent talents in the company going to the consumer BG. You plan well and adopt scientific sales models and tools. How can you not make a small apple in three years? There should be no big problems. However, in the process of moving forward, we cannot follow the old road of success in the past. First of all, we must criticize ourselves and think about what other deficiencies we have compared with others. We must learn and improve from others. Self-criticism is corrective.
Second, seriously understand the real needs of consumers and improve the software and hardware quality of products. Quality entry-level products surround the foot of the mountain to form a firewall, and high-end products capture strategic high ground.
First, our products must pay attention to quality, not only for hardware, but also for software. Companies with good software in the world, except one in Germany, all in the United States. So you should set up a software research institute in Seattle to separate the physical and logical research, otherwise our software will not be the best. The innovation mechanism, the spirit of innovation, and the driving force for innovation in the United States are very strong. We should not rest on our laurels. We must put strategic competence centers in strategic resource gathering places.
You said that you want to be the best Chinese phone, but I found that our Chinese version is not good enough. We have to compete with Apple to differentiate. At least the Chinese version of the phone is better than Apple. Apple should be a short board in this piece. As a result, we are also short board. How to improve? Of course, it does not mean that we develop ourselves, we can open it to partners to do it. To do the Internet of Things, Huawei's mission is to connect, not to imagine doing so much content.
Second, regarding the development of high-end brand machines, the process is put in Japan, the head is placed in the United States, and the butt is placed in Suzhou to form a high-end brand machine development circle in order to make better high-end products. What is a high-end product? Meet the needs of consumers and the pulse of the times. The most important technology in the future is images, and Japan has accumulated a large number of image talents through decades of accumulation. Japanese image companies can't do it, but the genes are still there. We should establish such an image research institute in Japan, and take Japan's "short, thin, fine, small" + "images", then there are not many mobile phones. What is the advantage? Then we put the development in the back city, the local cost is low, the same salary, the living standard of the staff is better than Shanghai.
In October, we will release high-end products developed in cooperation with Google. The operating system of this phone is Google, the chip is Qualcomm, we only do the craft. We sincerely cooperate with Google and, through cooperation opportunities, enter the US market with enthusiasm. On this basis, slowly promote which of our machines are safe. So entering the US market, next year should be a good opportunity. Because the terminal is only a client product in the network device and does not involve information security issues, it should be brave to sell. Of course, don't say that the US market is very big, it's all of us. It's a great idea, or it needs to run long distance and endure loneliness.
Third, quality entry-level products should maintain confidence, first, to defend the company's success in capturing strategic highlands in the future, and second, quality entry-level products can also be profitable. If we only reward the troops who attacked the mountain, and do not reward the troops that have been aided by the besieged city, then we will dismantle the troops that have been aided by the siege, and let the troops attacking the mountains be surrounded? This will definitely not work. Therefore, our quality entry-level product strategy is "standardization, simplification, maintenance-free within the life cycle", a group of surrounding the foot of the mountain to form a firewall. Are we not going from low-end to high-end? So this is very important.
Is quality entry-level product completely low-profit? Not necessarily, when the amount of products goes up and is maintenance-free, the profits are not necessarily low. You should not drop the price of the product to a low price, and people will drop me down. That is to push others to the road of death. We must first let consumers feel that our products are of good quality and the price can be slightly higher. And every year, we can precipitate some mature hardware and software from the high-end machine to the low-end machine. This year's low-end machine is the high-end machine of last year, so users with poor economic conditions can also use it very well. Is it not successful? ? So it’s not arrogant.
Fourth, we must listen to the opinions and criticisms of users. When you look at online articles, don't know how many people will read the posts? Everyone thinks this is a water army act, I don't think so. When I read the article, I will read hundreds of posts to see how others are savvy. After reading it, I will know what needs improvement. I once told the community of voices whether we can set up a platform dedicated to Huawei. You said that many people are the water army in the black, the key is that there is no black point? We, MarkeTIng, have to listen to these contents seriously, all for free. Now we don't know enough about the real needs of consumers. We must continue to understand the needs of consumers. From the long-term strategy, I think MarkeTIng's work is still very difficult.
I used to think that consumer BG should recruit a group of high school students to form a blue army team, because the most proficient in playing mobile phones is high school students. "Heroes don't ask for the source", don't ask about your education, age, qualifications, because consumer goods cover a very wide level, we don't know who knows best.
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