Millet box 3s shocked release 299 yuan increase not increase

[IT168 News] On November 16, Xiaomi TV officially released a new generation of TV box products, the world's first artificial intelligence set-top box - millet box 3s. As an upgraded product of the millet box 3, the millet box 3s has undergone six major upgrades, and its performance has been fully improved. The price is the same as that of the millet box 3, which is still 299 yuan, and the amount is not increased. The launch of the millet box 3s once again proved Xiaomi’s leading position in the box market. The new product will be sold on the four platforms of Xiaomi Mall, Tmall, Jingdong and Xiaomizhijia on November 22.


â–² Millet box 3s

Wang Chuan, co-founder of millet and head of Xiaomi TV, said: “Millet has been the creator and leader of the box category and has released millet boxes 1, 2, and 3 since 2012. This year’s action is more frequent and was released early this year. The enhanced version of the millet box 3 and the MiBox launched in the US in October, and our iteration speed is accelerating. This time, the millet box 3s will bring about more profound changes and will drive the entire television industry toward the era of artificial intelligence."

Millet Box 3s artificial intelligence set-top box achieved six major upgrades:

The first major upgrade - the first artificial intelligence set-top box. Millet Box 3s is equipped with Xiaomi’s latest PatchWall puzzle wall artificial intelligence system. This system uses exquisite magazine typesetting and infinitely tumbling content waterfall flow. It also applies the deep learning technology of “Mi Brain” for the first time. Mark a movie with 80,000 tags. At the same time, you can learn about the film critics and short reviews, and then delineate a variety of interesting video classifications, and continue to learn the user's habits, for you to make accurate content recommendations.


â–² Millet box 3s

The second major upgrade - chip processor, millet box 3s uses Cortex-A53, quad-core, 64-bit 2.0GHz Amlogic S905X, with Mali-450 3 + 2 nuclear GPU, HDMI 2.0a, support for HDR. It adopted the same processor as the U.S. version of the millet box listed in October of this year, and it has been certified by Google and Netflix.


â–² Millet box 3s

The millet box 3s after the upgrade of the chip also boasts powerful video codec performance, which can be said to be the "second resolution" of almost all video formats. First of all, it can decode VP9 and reach 4K@60 frames/sec. This is also the video decoding capability required by Google and Netflix. 4K video playback will be smoother and clearer, and its picture quality will be superior.

Second, its decoding capabilities for H.265 and H.264 video encoding formats reach 4K@60 frames/sec and 4K@30 frames/sec, respectively. Its decoding capability for MPEG1/2/4, VC-1, DivX4/5, and WMV3 formats has reached 1080P@60 frames/sec. The decoding capability for Real8/9/10 format has reached 720P@60 frames/sec. .

The millet box 3s with powerful video decoding performance also has super audio decoding capability, and it has dual decoding capabilities of Dolby and DTS hardware level. This capability makes it possible to enjoy stunning audio and visual enjoyment while playing Blu-ray high-definition video. The sound is smoother and more dynamic and brings immersive high-definition surround sound.

The third major upgrade is to upgrade the HDMI interface to 2.0a, support 4K HDR, high dynamic range image technology, and present a more superior picture quality.

The fourth major upgrade - running memory and storage capacity, both doubled. The running memory reaches 2GB DDR3, the storage capacity reaches 8GB eMMC5.0 high-speed flashing memory. The millet box 3s has a smoother operating experience. Whether watching movies or playing games can give you a feeling of flying.

The fifth major upgrade - content. Since the birth of the millet box 3s, IQI, Tencent Video, Youku, and Sohu Video have been formed, and the content is 1.8 times that of six months ago (data as of September 26, 2016). For example, the millet box basically solved the pain points for users to watch the American drama. Now as long as they enter the “Cloud Audiovisual” area of ​​Tencent, they can see more than 100 American dramas.

In fact, the sports content has also made rapid progress. Xiaomi Box and Xiaomi TV have joined PPTV Poly Sports this year and can present La Liga, Bundesliga, Russia Super, NFL, CBA and other popular professional competitions. For example, CBA. The 7th round is going on intensely. Open the millet box and watch it. In addition, Xiaomi TV and Xiaomi Box accessed hundreds of video websites through licensees. Wang Chuan once again stated that in terms of content, Xiaomi TV and Xiaomi Box can be said to be "Swordsman."

The sixth major upgrade - MiTouch infrared remote control. Designed specifically for the PatchWall puzzle wall system, one touch of the touch key can quickly flip through the content, slide the left and right touch keys, you can also achieve the same rapid sliding like a mobile phone touch screen, really fast, efficient, arbitrary. The standard millet environmental protection No. 7 battery is also more durable.

After achieving the six major upgrades, the price of the millet box 3s was consistent with the price of the millet box 3 – 299 yuan, which once again highlighted Xiaomi’s “new domestic product” values: product excellence and price-mindedness. However, Xiaomi's box is not satisfied with this. On the same day, another box with a super high performance-price ratio was released - the Xiaomi Box 3c.


â–² Millet Box 3c

The configuration of the millet box 3c and the millet box 3 is exactly the same: clocked at 2GHz 64-bit quad-core processor S905 (Cortex-A53), 1GB DDR3 dual-channel memory and 4GB eMMC5.0 high-speed flash memory, with HDMI 2.0 blessing, support true 4K decoding output. On this basis, the millet box 3c is also upgraded to the PatchWall puzzle wall artificial intelligence system, and its pricing is a whole 100 yuan cheaper than the millet box 3, for only 199 yuan. Millet box 3c once again set the ultimate benchmark of cost-effective.


Similar to the millet box 3s, the millet box 3c will also be sold on the four platforms of Xiaomi Mall, Tmall, Jingdong and Xiaomizhijia on November 22.

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