Gome Online became the second home of "919 Music Fan Festival"

IT168 News On September 19th, Gome Online teamed up with LeTV to open the “Black 919 Music E-Commerce Festival”, and sold less than ten minutes to break sales. As of 17:00, Gome Online’s LeTV sales surged by 450% year-on-year. GOME Online's "414 hardware free day" created a record of 423%, including Super 3 X43, S50Air, Super 3 X55, Super 4 X50, four super TV sales hot, music 2, music 2 grand track, music 2 PRO, etc. The sales volume of many mobile phones is also very impressive, becoming the second home of the “919 Music Fan Festival” with the exception of LeTV.

It is reported that in Gome Online's "Household Consumption Ecological Chain" program, Internet TV is one of the key areas of force, through cooperation with LeTV, Storm, and other manufacturers, as well as C2M personalized customization, to seize the user's living room scene height.

Big Data Accurately Recommend 7X24 Hours On Demand Delivery Help 919

Gome has thirty years of experience in the color TV retail industry. LeTV is a dark horse in the Internet TV industry and continues to impact the traditional TV landscape. Huang Xiangping, vice president of Gome Online, said that the cooperation between Gome Online and LeTV has been a long time, and it has closely cooperated with suppliers, sales, distribution and after-sales services. During the 919 Music Fan Festival, Gome Online used online and offline data of 180 million users to send music-related super TVs to families that had previously purchased LeTV's related products and users who wanted to purchase TVs. Very high. This action effectively solved the problem that users did not understand the waste of time brought by TV, deception, and other issues, widely praised by users, bring about a certain increase in sales, while strengthening the user stickiness.

Gome Online launched the first 1,000 users to receive orders for 50 yuan, 1,000 coupons for 50 yuan in value during the “919 Music Fan Festival” event, and offered 3 gifts including headphones, Bluetooth speakers, and mobile power. The majority of users have been sought after and praise. Among them, four super TVs are selling hot: Super 3 X43 only costs 1,878 yuan, including 16 months of music as super film and television members, the top 100 single gift headphones; S50Air only sells for 2205 yuan, including 54 months of music as super film and television members, the first 200 Orders users gifted mobile power; Super 3 X55 only sell 3266 yuan, including 80 months of music as super film and television members, the top 100 single gift Bluetooth audio; over 4 X50 only 2286 yuan, including 56 months music as super film and television members.

As we all know, Gome Online is able to establish a 7X24-hour delivery service in the field of e-commerce. The delivery of goods on demand will enable users to see the best of their products and give them the ultimate shopping experience. On the day of the 919 Music Fan Festival, users who place an order in the early morning, 80% of the orders placed before the morning of 9 am have been properly voted.

Overall layout of the Internet TV sector to capture the living room scene Highlands

In the age of information explosion, ordinary TV programs are increasingly difficult to satisfy the appetites of the audience. Modern people work under pressure and time is increasingly fragmented. It is difficult for people to spend a lot of time sitting in the living room watching TV. Mobile phones become people's access to information. , entertainment and relaxation of the mainstream tools. The development of Internet TV is an important opportunity for the TV industry to win back the consumers. This time, Gome Online set a new record and became the second home of the LeTV “919 Music Festival”, indicating that users have a high degree of trust in Gome. Driven by the festival of fans, Gome Online has once again set off an upsurge in the sales of Internet TV. Internet TVs such as Storm, Xiaomi, Kukai, Little Whale and Kansang have all experienced sales growth of 4-5 times. Gome Online is expected to become the Internet. TV e-commerce first platform. In addition, more than 1,700 stores under the Gome line also promote Internet TV, leading the revolution in the television industry.

In addition to online and offline retail, Gome has also extended its reach to the upper reaches of Internet TV manufacturing. In 2015, Gome and Siu Chi, Oriental Pearl and Haier jointly launched popular television, and sales exceeded 400,000 units in just three months. On August 8th this year, Gome and Hunan Satellite TV (Mango TV) and Skyworth jointly established a joint venture company and will launch Mango TV at the end of this year. Gome Online and Gome Store will serve as the first and main sales channels for popular TV and Mango TV. The three-in-one cooperation model of retailers, manufacturers, and content providers has matured. Gome is negotiating with other OTT licensees and hopes to create C2M personalized customization, multi-dimensional Internet TV brand promotion, and sharing of content sharing, through Internet TV The formation of content is the king's economic effect.

Previously, GOME Online CEO Li Juntao proposed to create a “family consumption ecological chain”, taking the family as the core, taking home appliances as the entrance, analyzing household consumer channels through big data, forming an ecological alliance around family consumption, serving 400 million households in China and becoming new In the era of quality family life in the Internet era, Internet TV is undoubtedly the main link of Gome Online to open up the “family consumption ecological chain”. Gome Online has always been committed to becoming a scene-type e-commerce platform. The living room is a typical scene where families and friends gather. The future living room TV is still an important carrier, but its function has become the center of comprehensive entertainment. Gome Online will further improve the Internet TV system by integrating content providers and quality manufacturing companies, redefining the sales model of Internet TV e-commerce, and becoming the first e-commerce platform for Internet TV.

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