32 years of Chinese lions! History of TCL development
[PConline Brand Culture] The domestic consumer electronics industry has accelerated its pace of development in recent years, and when it comes to domestic brands, TCL must mention that after all, whether in black, white, small appliances, or mobile communications, TCL All have a good momentum of development. Some time ago, TCL Group released the 2013 semi-annual report, with a total revenue of 39.06 billion yuan and a net profit of 1.07 billion yuan.
32 years of Chinese lions! History of TCL development
There are many meanings of TCL, which impresses the author with the exception of The Creative Life (creative moving life) and Today China Lion, which has shocked many people today. Today, TCL has a history of 32 years. After so many years of development, TCL has become a veritable lion.
TCL's LOGO has changed several times
Perhaps you are full of tribute to the TCL trump card; perhaps you are shocked by the merger of the Alcatel mobile phone business; perhaps you are full of hope for the 110-inch 4K TV. These points are just the tip of the iceberg in the development history of TCL. The following introduction should give you a better understanding of TCL.
TCL major historical events:
1. In 1981, on the basis of the Electronic Division of the Machinery Bureau of Huiyang District, the Huiyang Electronic Industry Company was established and the TCL Group started its early business.
2. In 1985, the "TCL Communications Equipment Co., Ltd.", a Sino-Hong Kong joint venture, was established to start the TCL brand.
4. In 1989, the production and sales volume of TCL telephones ranked first in the same industry in the country and remained at the top.
5. In 1991, the company established its first sales branch in Shanghai, and subsequently established sales branches in Harbin, Xi’an, Wuhan, and Chengdu, becoming the prototype of TCL’s national sales network today.
6. In 1992, the company developed TCL ace big screen color TV and successfully obtained market recognition. At the same time, it started to import the CI system and became one of the companies that implemented CIS earlier in the country.
7. In 1993, TCL Communication Equipment Co., Ltd. was listed on the Shenzhen Stock Exchange. This is the first listed company in China's domestic telecommunication terminal products company (delisted in January 2004, TCL Group convertible listing).
8. In 1996, TCL Group took over the Lu’s color TV project in Hong Kong, creating a precedent for state-owned enterprises to merge Hong Kong-owned enterprises and using state-owned brands; TCL’s ace took the top three positions in the domestic color TV market.
9. In 2002, TCL Group Co., Ltd. was founded and introduced international strategic investment.
10. In 2002, TCL Group acquired the German Schneider color TV business.
11. In 2003, TCL was named "China's Most Admired Enterprise in 2002" by the Financial Times of England. In the same year, TCL acquired Go Video of the United States through capital operation.
12. In 2004, TCL Alcatel Mobile Phone Co., Ltd. (TA), the leading company in the global mobile communications field, was established by TCL and Alcatel in France.
13. In 2007, TCL Group announced a new line-up of large-scale reorganization of its subsidiaries. The computer business that had once entered the high-profile market was completely marginalized.
14. In 2011, TCL Communication Technology Holdings Co., Ltd. acquired Sagem Mobile Phone R&D (Ningbo) Co., Ltd. and established TCL Communication Ningbo R&D Center.
15. In 2011, TCL Communications officially launched the new brand “ALCATEL ONE TOUCHâ€, which aims to focus on the Internet sales channels and make efforts in the domestic market.
The change from 5,000 to 50 billion
After 32 years of development, TCL can basically be divided into three phases: scale accumulation (1981-1991), rapid growth (1992-1998), and establishment of a global leading enterprise (1999-present).
TCL History Exhibition Hall
In 1980, based on the electronic department of the Machinery Bureau of Huiyang District, TCL's early entrepreneurs smashed the "iron rice bowl" and established the Huiyang Electronic Industry Corporation with a loan of 5,000 yuan. This started TCL's early venture. In 1981, Huiyang Electronic Industry Corporation and Hong Kong joint venture established "TTK Home Appliance Co., Ltd." to produce and sell audio tapes. This small company with a registered capital of HK$6.2 million and employees of less than 300 people is not only one of China’s first 12 joint ventures, but also the predecessor of TCL today.
TCL's predecessor - TTK Home Appliances Co., Ltd.
At the beginning, TCL started from tape, and then developed China’s first speakerphone (1986), and then switched into the television (1992). It can be said that TCL has successfully implemented the industry step by step. Upgrade.
In 1992, TCL seized the opportunity of intense competition in the domestic color TV industry but weak domestic production capacity of large-screen color TV sets. Through cooperation with the Great Wall Electronics Group of Hong Kong, TCL launched the TCL ace 28-inch and 29-inch large-screen color TV sets in the domestic market. After just three years, TCL's ace color TV market share rapidly rose from No. 9 to No. 3.
TCL Ace TV
In 1997, Huizhou Municipal Party Committee and Municipal Government implemented a state-owned asset authorization system reform in TCL under the “authorized management and incremental awardsâ€. After five years of authorized operations, TCL Group's sales revenue has increased threefold, profits have increased twofold, brand value has increased fourfold, and it has achieved a leap from local small businesses to leading consumer electronics companies in China. At the end of the authorized operation in 2001, the rate of increase of state-owned assets of the TCL Group was as high as 261.73%.
Since the 1990s, TCL has maintained rapid growth for many years and is one of the fastest growing industrial manufacturing companies in China. In 2004, through the merger and restructuring of Thomson Color TV business, the establishment of TTE company, became the world's largest color TV company, color TV sales of nearly 23 million units, ranking first in the world; TCL Group's mobile phone business, through the merger of Alcatel mobile phone business, but also to make The mobile phone rapidly expanded from the domestic first brand to a global mobile phone supplier covering Europe, South America, Southeast Asia and China.
TCL has maintained rapid growth for many years
In 2005, TCL Group’s overseas operating income exceeded China’s domestic market operating revenue. In December 2008, the first LCD module of the TCL Group was off-line; in February 2009, TCL Group's “Home Appliances Going to the Countryside†work was launched in an all-round way; 8 categories of 238 products won the bid; in September 2009, the TCL LCD integrated machine The factory was officially put into production.
TCL LCD module integration
Today, TCL’s internationalization road goes further and further. In early 2013, TCL opened up entertainment marketing and named the Hollywood China Grand Theatre. This is the first time that the theater has cooperated with the company since its establishment 85 years ago. In addition, TCL also cooperated with the Hollywood movie giant Marvel's "Iron Man 3" in various aspects including branding and joint promotion. In 2012, TCL's brand value has reached 58.326 billion yuan, and in 2013 it is estimated to exceed 60 billion yuan.
Huaxing Optoelectronic Panel Industry Prominent
In the past, the Chinese TV industry has been in an embarrassing state of “losing the core and lacking screensâ€, but this situation has gradually improved. According to the 2013 semi-annual report released by the TCL Group a few days ago, in its total revenue of RMB 39.06 billion, Huaxing Optoelectronics, which operates the LCD screen, achieved revenue of RMB 6.82 billion. Although revenue accounted for only about 17%, it is this new business that contributed about 83% of the profits for the TCL Group. In the first half of this year, TCL Group's net profit was 1.07 billion yuan, and Huaxing Optoelectronics had created 890 million yuan in profits.
Huaxing Optoelectronics
In the first half of this year, Huaxing Optoelectronics achieved full-scale production and sold a total of 647,000 glass substrates and sold 10.15 million LCD panels and module products. At the customer level, 40% of the capacity of Huaxing Optoelectronics provides TCL Multimedia, the brother company under the group, to achieve industrial synergy, and the remaining 60% of the production capacity is supplied to Samsung, AOC, LG, Sharp and other external vendors.
Huaxing Optoelectronic Panel
Because an 8.5-generation production line is not sufficient to cover all the product sizes of color TVs and LCDs, Huaxing Optoelectronics will consider establishing a more complete product line and expanding production capacity in the future. According to reports, China Star Optoelectronics has already submitted its second-phase project with a total investment of RMB 24 billion or 8.5-generation line.
Huaxing Optoelectronic 110-inch screen
The second issue of the 8.5-generation line panel is the layout of Huaxing Optoelectronics in future large-scale and new technologies. China Star Optoelectronics' performance last year was mainly attributed to its 32-inch monopoly position in the global market. As market demand tends to increase in size and extension of high-definition products, China Star Optoelectronics began to increase its sales ratio of 46 to 55, which has fallen from 90% last year to 65%.
Compared with the first phase, the second phase of the planned 8.5-generation line has been improved in panel technology, including oxide semiconductors and AMOLED, which can produce larger sizes from 24, 32, 42, 55, 60, and 98. And 55-inch OLED display.
Editor's summary: The layout on the LCD panel made TCL taste the sweetness in the first half of this year, but this capital-intensive industry is prone to volatility. Therefore, if you want to continue to maintain this high profitability, it is important to look at the timing. In addition, it is necessary to continuously expand the sea to ensure the full production of the new line.
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