The Global Science and Technology Report recently mentioned that one of Europe's largest tech exhibitions will take place in Berlin, Germany, from September 1 to 6, 2017. This event is open to the public, and starting August 28, attendees can expect to receive more current updates through the press conference. Naturally, everyone is curious about what this year's highlights might be.
The press release confirmed that this year, the exhibition will showcase more finished products compared to previous years. Additionally, details about components and procurement-related information will be revealed at the IFA Global Markets. This shift means we could see a wealth of new information this year. Here’s a closer look at what some of the major players are rumored to unveil.
LG will feature two new smartphones, the LG V30 and V30+, at the exhibition. For the first time, LG will use IFA as its primary platform to introduce these models, which are expected to target the European market. Combining the strengths of last year’s V20 and the G6, the LG V30 is being positioned as the ultimate smartphone. It supports Google Daydream, runs on Android 8.0 (Oreo), and is powered by a Qualcomm Snapdragon 835 processor, which improves the efficiency of Daydream operations and offers a 27% performance boost while reducing power consumption by 40%.
Samsung is set to introduce an upgraded version of the Fit 2 Pro and Gear Fit 2 smart bracelet. Rumors suggest that the Gear Fit 2 Pro will come with enhanced features like water resistance, GPS, radio capabilities, and offline music playback. Its standout feature is the swimming mode, which automatically tracks laps without manual input. Samsung's press conference on August 30 might shed light on their plans for this year, with a particular focus on wearable fitness devices, VR applications for Gear VR, and perhaps a smarter assistant named Bixby. Competing with Amazon’s Alexa, Apple’s Siri, and Google’s Home, Bixby is anticipated to make its debut at IFA 2017 and potentially offer support in languages beyond Korean.
Sony, known for launching multiple series at IFA, may introduce the Xperia XZ1, XZ1 Compact, and X1 this year. Following last year’s announcements of the Xperia X Compact and XZ, along with the Xperia XZ and XZ Premium at MWC 2017, expectations are high for further expansion of the X and XZ series. There are whispers of an updated version of Sony’s ZD9 TV from last year.
Lenovo, not far behind, will hold a press conference on August 31. They might debut a new smartphone called Moto X4, and updates to the Lenovo Yoga series laptops are also possible.
Huawei, having launched the P10 and P10 Plus earlier this year, could roll out the Nova 2 series in North America and Europe.
Fitbit, rumored to launch a new GPS smartwatch this year, is generating buzz similar to its recent acquisition of Pebble.
AsusTek, which showcased the Zenfone 3 series at IFA last year, may update this series with the ZenWatch 4.
Philips has confirmed they will present their toothbrush range and there are hints of potential updates to their TV lineup.
Alienware/Dell appears to have 4K displays on their agenda for IFA 2017, though more specifics remain undisclosed.
All eyes are on these brands as they prepare to unveil exciting new products before September 1, 2017. (Compiled by Chen Xiaonan; Reviewed by Li Zongze).
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