Since the latter half of last year, artificial intelligence technology has taken center stage in the television industry. Brands like Coolpad, Skyworth, Xiaomi, LeEco, Changhong, TCL, and Micro-Whales have all jumped on the bandwagon, releasing AI-powered televisions. Generally speaking, these manufacturers are leveraging AI voice capabilities as a key selling point, aiming to drive the smart TV revolution through enhanced voice interaction.
In particular, starting in June this year, Coolpad's System 6.0 became the platform for launching its advanced AI voice interactive functions. This move not only elevated the standard of AI voice technology and its applications in smart TVs but also positioned Coolpad as a leader in the industry, setting new benchmarks for precision and user experience in the intelligent voice era.
### AI Smart Voice: Precision is Key
Since 2016, manufacturers have been striving to embrace the AI revolution in TVs. However, some industry experts note that the TV sector is still in its infancy regarding AI voice terminals. There are significant shortcomings and inconsistencies, such as outsourcing voice technology solutions to third parties without proper integration, lacking sufficient home user data leading to poor voice recognition rates, shallow voice applications with limited control options, and insufficient AI learning capabilities, resulting in pseudo-smart voice experiences.
Coolpad's engineers recognized that to truly bring AI to life on TVs, they needed to master the core technologies from three critical areas: lexicon, semantics, and algorithms.
Regarding lexicon, there must be extensive data collection from TV households and users. A vast accumulation and storage of user-generated TV language can create a rich vocabulary that can be recognized as commands in the cloud. Coolpad's open system has a natural advantage in this regard. Beyond their own Coolpad TVs, they also partner with brands like Skyworth, Panasonic, and Philips, boasting over 22 million users and over 9 million daily active users. Years of research and operations in the TV industry have given them deep insights into user habits, making Coolpad one of the largest brands in the industry.
In terms of semantics, voice recognition must adapt to specific contexts. For TV products, the system should be capable of understanding user commands and responding accurately based on the scenario. Thanks to years of expertise in TV products, Coolpad’s intelligent voice interaction achieves industry-leading accuracy in home environments. For instance, when watching a show, a user saying "turn the volume up a bit" will result in an appropriate adjustment, or asking "how many seconds to fast forward?" will prompt the TV to respond accordingly.
Algorithms have also been optimized by Coolpad to enhance user behavior preferences. This significantly improves both the accuracy and speed of intelligent voice responses. For example, when a user says "Ghost Blowing Lights," Coolpad's System 6.0 will instantly push the latest episode to the screen, eliminating the need for additional steps like searching and selecting. Other brands require multiple voice commands to achieve the same result, saving users precious time and enhancing their experience.
Coolpad has also introduced a Bluetooth remote control and mobile app called Coolpad Wizard, offering dual intelligent voice interaction modes for precise voice control.
### AI Smart Voice: Understanding Beyond Words
Effective human communication involves more than just words—tone, facial expressions, gestures, and even subtext play crucial roles. In the age of AI, how can a TV interact meaningfully with users? While machine-to-human interaction is far from reaching human-level sophistication, brands like Coolpad are pushing boundaries to make TVs smarter and more intuitive.
With Coolpad’s intelligent voice interactive features, TVs can serve multiple purposes beyond entertainment. Users can control their TV systems entirely through voice commands, switching channels effortlessly, checking weather forecasts or stock updates, and accessing a wealth of resources through partnerships within the Coolpad ecosystem.
When you're not in the mood for movies or shows, you can play games directly through voice commands. Feeling stressed? Simply ask for your favorite songs to relax. Coolpad's System 6.0 integrates QQ Music, ensuring you have access to your preferred tunes. For children, who may struggle with complex commands, Coolpad's voice recognition allows them to recall cartoon names or characters to find relevant programs. Meanwhile, older users who find traditional TV interfaces cumbersome can now enjoy effortless access to their desired content with just their voice.
According to data from Coolpad's System 6.0, there has been a noticeable increase in voice requests for cartoons and children's English lessons during summer months, indicating that Coolpad's intelligent voice interactions are meeting genuine user needs and receiving positive market feedback.
On July 20, 2017, the State Council released a national plan for the development of a new generation of artificial intelligence, signaling a strong push for the AI industry. Within this plan, there is a clear emphasis on improving the perception and connectivity of household appliances, charting a clear path for AI advancements in TVs.
As we stand on the brink of a new era, the TV industry is poised for full-scale AI adoption. Coolpad's "open and obedient" Smart Voice Wizard has already established itself as a pioneer in this transformative journey.
For more information about smart TVs and boxes, visit Sofa Butler, China’s leading website for smart TV and box news, offering insights, resources, and support for all things related to smart TVs and software.
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