Zhongshan LED lighting companies delve into "application areas"

“Luandu” Guzhen is the largest lighting industry base in China. The business direction of the company and the attitude of the bosses in the new light source industry reflect the development status of the whole industry. The authors found that they have a clear understanding of the current status and prospects of the global LED industry, and hold a strikingly similar view on the direction of the establishment of “application” in the ancient town. They are firmly moving towards the "LED application field" and collectively explore a low-carbon economic development model suitable for "lights".

The lighting company owners in Guzhen are generally low-key. In this group of self-sighing sighs that are not as good as the "LED" of Shenzhen LED enterprises, there are Huayi Group that has "stained" the Beijing Olympics Bird's Nest on China Red, and Ou Pu Lighting, the first private enterprise in Guangdong to enter the "World Expo". .

Due to the fierce competition in the global LED market, the owners of the ancient town also began to "high-profile". The LED lamp Qishanmu showed that it had doubled its equipment and production capacity because of the “soft hand” of the orders received last year. It is ready to make a big effort this year and break into the industry brand enterprise camp. The rising star Songpu is aiming at the high-end LED market. Last year, he did not do business and rushed to research and develop technology, waiting for the accumulation of thin hair.

What is rare is that these are consistent with the vision of government policy makers, and it is determined that only the lighting application field is the bright future of the ancient town LED industry.

â– Huayan lights up the bird's nest "China Red"

The "Bird's Nest" project is the most proud project of Huayi Group. At the opening ceremony of the 2008 Beijing Olympics, the magnificent and colorful "China Red" shocked hundreds of millions of viewers around the world. The color that makes the world fall for it is the LED light provided by Huayi. It also showed the world the technical strength of the “China Lighting Capital” in terms of new light sources.

Speaking of the process of winning the bid, Huang Yiguang, technical consultant of Huayi LED Division and senior engineer of Sun Yat-sen University, is still very excited. It turned out that before Huayi won the bid for the "Bird's Nest" project, a well-known foreign lighting company had won the bid and installed the LED lights on the "Bird's Nest". However, the final lighting effect made the Olympic organizers unsatisfied and decided to change suppliers.

"We know the news, immediately do the effect plan, and soon got the approval of the organizer." Huang Shuguang introduced, the red light outside the "Bird's Nest", called "China Red", requires more than 6000 LED lights, the most difficult technology It is dimming. From design to production, Huayi only took two months, and the final effect was very satisfactory. At the product supplier recognition meeting after the Olympics, Huayi received the Excellence Award.

Huayi established a production, research and research base in cooperation with Sun Yat-sen University four years ago. At that time, Huayi had already begun to undertake large-scale LED lighting projects at home and abroad, and was well known in the industry. The decoration and lighting fixtures of the Grand Lisboa Hotel, Sofitel Macau, the Hard Rock Hotel, Crowne Plaza and other hotels, as well as various LED systems and displays, are provided by Huayi.

Huayi set up a branch office in Dubai, a world tourist destination, several years ago to provide decorative lighting for high-end hotels and resorts. “Hua Yi discovered the trend and business opportunities of new light sources many years ago. I expect the power of LED lights to have three times more room for improvement in the next ten years.” Huang Shuguang said that although the LED business unit has not been established for a long time, its performance has already accounted for It is one-third of the total performance of Huayi Group.

â– Ou Mai into the "World Expo"

Opus, another large lighting company in Guzhen, has benefited from the country's vigorous promotion of low-carbon economy and has quickly become a leader in domestic energy-saving lighting. It not only became the first private enterprise in Guangdong Province to enter the Shanghai World Expo, but also provided lighting solutions for the World Expo Private Enterprise Pavilion, allowing global exhibitors to witness the strength of the “Lights” enterprise.

At the Boao Forum for Asia held last year, Opus's president Ma Xiuhui also became a hot spot in the media. She shared with representatives from various countries how Opp promotes “green economy” with “green lighting”. In fact, the “green and efficient lighting project” jointly launched by the Ministry of Finance, the National Development and Reform Commission and the Environmental Protection Department in 2008 was the one that made the company “hot”. This is a “huimin project” that benefits the people through government subsidies.

Ou Pu won the bid with good brand recognition and high-quality product quality, and actively promoted cooperation with local governments in Shaanxi, Shanxi and Ningxia provinces to complete the “green photography project” of millions of energy-saving lamps. In 2009, Op continues to win the bid. Based on this, the terminal website will be covered to 95% of the county-level cities nationwide, and further occupy the township and rural markets.

It is understood that Op Lighting will spend 5% of its sales on product development and technological innovation every year, and invest more than 15 million yuan to create a national lighting technology center. It is also constantly increasing its pace of entering the LED application field.

â– Mountain main attack "display"

“Mountain Wood” is one of the few professional LED display manufacturers in Zhongshan. The author recently found in an interview with the company that this young company, which was not established for a long time, is organizing all employees to learn the management and spirit of Japanese brand enterprises.

"In July and August of 2009, we felt that the orders were too much to be able to stand up. To make the company bigger, we could not increase the equipment, and we must improve the management mechanism and establish our own corporate culture." Liu Yuhua, manager of the production and operation department of Shanmu, said. Shanmu will stick to the main display field, hoping to move forward from the "second camp" to the "first camp" strength.

Last year, other companies were busy dealing with the financial crisis, and when the orders were greatly distressed, Liu Yuhua felt that "orders were afraid."

He said that the LED market has rapidly warmed up in 2009 due to several national policies to promote urban lighting projects. Especially in the first two months before the National Day military parade, all cities in the country began to purchase LED display screens for lighting projects, and even some village committees used LED displays. The business volume of Shanmu this year has been experiencing a short period of time, which greatly exceeds the production capacity. At the busiest time, Shanmu’s cleaner Auntie had to help insert the LED lights into the tube.

However, Shanmu also felt the pressure from the rapid expansion of the industry. Another important task that Liu Yuhua is doing this year is to introduce Japanese enterprise management culture, implement full-staff training, and guide enterprises to standardize and enhance competitiveness.

â– Songpu only does "high end"

Compared with the mountain, the Songpu lighting under the Zhongshan Fuxing Group is younger. Last year, it took a year to study LED lighting technology behind closed doors. This year, it began to take orders with “open arms”, and the one-month list exceeded the whole year last year.

In order to have a faster connection with the market, Songpu has cooperated with well-known Japanese chip companies and the Asia-Pacific Green Lighting Association. They are able to give Songpu great support in technology promotion and marketing, which is slightly different from some companies' "cooperation with colleges".

Sumper spent a year to specialize in technology, due to its determination to compete for the development goals of high-end customers. "The low-power LED lamp market is too competitive, and there is no value to enter. Songpu will always insist on taking the high-end route." Yu Jinmin does not agree with the large number of LED packaging projects in many regions. It believes that the LED application field is the new light source industry in Guzhen and even Zhongshan. Prospects.

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