High-generation LCD panel overcapacity will impact market prices

According to the latest statistics, China's LCD TV shipments will increase by 35% in 2010 compared with last year. In 2012, LCD TV sales will reach 188 million units. The LCD TV market has shown a "prosperous" scene, which makes the industry optimistic. The development prospects of liquid crystal. Samsung and LG invested in high-generation LCD panel lines in China, and actively participated in TCL, Changhong and Skyworth, all indicating that color TV companies are optimistic about the development prospects of LCD TVs. Originally, the domestic color TV giants entered the LCD panel industry with the highest technical content and economic effect, which is an exciting thing. However, 5 or even 6 high-generation LCD panel lines are put into use at the same time, which may lead to excess panel, and the final result This will lead to lower prices for LCD TVs.

LCD prospects are optimistic that color TV companies have entered the panel industry

Zhongyikang Times Market Research Co., Ltd. predicts that China's LCD TV market will reach more than 34.8 million units in 2010; DisplaySearch's latest forecast also shows the bright future of LCD TVs. In 2012, LCD TVs will reach 188 million units worldwide. DisplaySearch also expects that China's LCD TV shipments will increase by 35% in 2010 compared with last year. The rapid growth of LCD TVs will make TV manufacturers unable to believe that the future living room will be occupied by LCD TVs, even a single-disc industry. For more than a decade, Guangzhou enterprises have also planned to deploy LCD TV business this year. "In the audio-visual industry, products that still have huge market demand, no other than LCD TVs," said the manufacturer, who asked not to be named.

In the first half of 2010, the sales of TV sets were very optimistic, especially for LCD TVs. Ms. Wang Lijun of Shenyang Changchun Home Appliances Wholesale Market told HC: "The blessing of the World Cup, recently TVs sold very well", in fact, not only recently In the first half of the year, whether it is CRT TV or LCD TV, the manufacturers' shipments are very good. According to survey data, the shipments of all types of TVs in the first quarter reached 55 million units, an increase of 55% over the same period last year. However, the fastest growing LCD TVs, the global LCD shipments in the first quarter exceeded 40 million units, an increase of 50% over the same period last year. The huge market demand has caused many TV companies to “can’t sit still” and have entered the upstream. Industry, seeking the right to speak in the LCD panel industry.

Worry: excess LCD panel will lead to crazy price war

At the end of June, with the approval of the high-generation LCD panel production line, the result is likely to evolve from “5 choices 2” to “5 choices 3”. The discussion of domestic color TV companies involved in the field of LCD panels has once again triggered great concern from all walks of life. . Ms. Wang Lijun, who has long been operating Samsung and Konka TV, believes that if five or even six high-generation LCD panel production lines are put into production at the same time, it is very likely that the panel will be surplus, and finally it will affect the price of the finished product. The price war will become more and more hot. Perhaps the end result. Some people may say that the cost of LCD TVs will inevitably lead to a lower price of the terminal, so consumers will be able to enjoy the benefits, but the situation of cutting corners is also likely to occur. "The excess of the panel is likely to lead to the entire LCD TV. The market is more chaotic," Wang Lijun worried.

Dr. Xu Yongjian from the School of Information Science and Technology and the Institute of Electronics and Communication also said that five high-generation LCD panel lines will be put into production, which will inevitably lead to excess LCD panels. DisplaySearch also expects that the entire FPD (flat panel display) industry will “fall into oversupply situation” when a large number of production lines of domestic and foreign companies in China “start mass production” in 2012. Beijing Jingdong 8.5 generation LCD panel has been approved this year. The quarter will start production, and shipments will account for 5% of global panel production capacity; Huaxing Optoelectronics' 8.5th generation LCD panel production line project is expected to be trial production in August 2011, with an annual output of 26-32 inches, 46 inches and 55-inch LCD TV models. The group has a total of 17.5 million pieces; the annual production capacity of Hefei Xinyi Optoelectronics 8th generation panel production line panel is estimated to reach 13.8 million pieces, mainly used for large-size LCD TVs such as 47, 52 and 55 inches.

According to the three high-generation LCD panel manufacturers that have been approved so far, and three companies that are likely to pass the examination and approval, there are six high-generation LCD panel manufacturers, and each company’s LCD panel has an annual output of 15 million pieces. Calculated, the annual output of six companies will reach 90 million pieces. In terms of the digestibility of color TV companies, there is indeed the possibility of oversupply of panels.

Some commentators pointed out that if there is an oversupply of LCD panels in 2012, it will likely bring low prices for LCD panels and TVs, which will change the pattern of the FPD industry in the past, and many color TV dealers believe that LCD panels are surplus. The biggest possibility is that LCD TVs are involved in a more cruel "price war" vortex, creating a chaotic business environment, which ultimately not only leads to increased sales difficulty, lower profits, but also leads to lower and lower profit margins for production companies. At one time, the price war in the disc machine industry was unusually "crazy". As a result, the pricing of products in the entire industry could only be lower and lower. Now, small customers in the audio industry are also launching price wars to grab customers from time to time, causing consumer bad reviews; in the future, if TV The machine industry has also launched a large-scale price war, so whether LCD TVs will repeat the mistakes of the disc player, it is worthy of consideration in the industry!

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