The development of the converged video APP industry

Because radio and television at the beginning of the blockade of video sites on the television, the rapid growth of the polymerization video APP on the television side. And it has ushered in a relatively good development, but in the near future may encounter difficulties due to copyright issues. Recently, it was reported that Iqiyi had filed a lawsuit against the “King Video 1.2305” application of the company’s TV terminal for the “Reading of the Stars” and had claimed 200,000 yuan.


At present, most of the polymerization videos do not purchase copyright. Instead, they use the resources of targeted linking video websites to turn into film and television search and do channel profit. This has a certain impact on video sites that have spent huge amounts of money on copyright. However, the previous video websites sued the aggregation video APP for infringement and were mostly mobile applications. At present, the age of idol artists is still the TV.



On December 10th, 2013, iQIYI obtained the exclusive right of information dissemination of “You from the Stars” in Mainland China. Why did the iQiyi prosecute the era of reading pictures after such a long time? The reason may be that it takes time to collect evidence. However, the author further understands that the prosecution may have other reasons besides compensating for the losses that have been infringed.



The recent iQIYI APP on the TV has been revived and renamed "Lyche TV" to re-enter the big screen TV application. This version is based on the Galaxy Internet and Jiangsu Radio and TV stations, so it should belong to the scope of broadcast control platform and will not be affected by it. Limited to radio and television policies. At this level, aggregate videos should be in the category of competitors with Litchi TV. The prosecution of this iQIYI prosecution may not only give the competitor a probable horse, but may also include the promotion of the "Lyche TV" factor.


At present, iQIYI has successfully delivered content to large-screen TVs through cooperation with broadcast control platforms. While other video sites also have close cooperation with broadcast control platforms, these video sites may adopt the same model. return. At that time, if multiple video sites collectively pursue the infringement of aggregated video applications, then the development of the converged video APP industry will undoubtedly bring a heavy blow.

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