Skyworth 4K OLED organic TV how real machine experience evaluation

Skyworth 4K OLED organic TV has achieved mass production. The introduction of Dolby Vision technology has enhanced the screen effect of smart TV. Skyworth OLED TV represents the latest development direction of the color TV industry. The future smart TV industry will also fully enter the OLED era.

Every revolution in television technology has brought us more enjoyable visual enjoyment and enriched our lives. The television industry has experienced three major technological revolutions. From CRT to LCD, we can enjoy a larger screen and a broader vision. From liquid crystals to OLEDs, we have enjoyed a more exciting and beautiful color visual feast, more real and beautiful. But every technological revolution does not come from the release of this technology, but the mass production of this technology. Only in volume production can technology be brought to the table from the altar, allowing consumers to really buy and enjoy it.

On August 16th, Skyworth held a special product experience meeting at the Shiyan production base in Shenzhen, proclaiming the world's first mass-produced 4K OLED. This will also mean that as the mainstream 4K resolution era, 4K + OLED's top color revolutionary technology portfolio finally landed, OLED with 4K technology can be considered truly can replace 4K LED products (2K OLED can not be considered mainstream As the world's first TV company to mass-produce 4K OLEDs, Skyworth is undoubtedly the promoter of this color revolution.

Skyworth S9300 4K HDR OLED TV on Production Line

This special experience will be held at Skyworth TV production base. During the meeting, the Skyworth staff opened to the guests and displayed the entire OLED production line, allowing media friends to truly experience Skyworth 4K OLED products. This also shows that Skyworth already has Mature OLED scale production capacity, and the first in the world to achieve 4K OLED mass production. Experience the flagship, Skyworth Group Color TV Division Assistant President and Director of Product Bai Yin, Marketing Headquarters Executive Vice President and Marketing Director Yang Xiaojun, Assistant General Manager Liang Jinkui of the R&D Headquarters, Director Wang Meng of the Brand Communication Center and others visited the factory to explain and communicate.

4K resolution OLED will be the forthcoming new color revolution in the TV industry

Regarding OLED: (Organic Light-Emitting Diode, OLED), OLED display technology has a self-luminous characteristic, adopts a very thin organic material coating and a glass substrate, when an electric current passes, these organic materials emit light, and the OLED display The screen has a large viewing angle and can save energy. Relative to LEDs, OLEDs have revolutionized black level, color gamut, contrast, corresponding speed, viewing angle and evenness.

In addition to display technology, it is considered as the next generation of display technology because of its recyclable nature.

The entire color TV industry has gradually formed a consensus, that is: OLED represents the development direction of color TV industry, color TV future will inevitably enter the OLED era. However, due to its high price at the current stage, consumer acceptance is not high. After nearly 4 years of market cultivation for mainstream TV companies headed by Skyworth, OLED's product advantages are being recognized and accepted by more and more consumers. This time, Skyworth is the first to mass-produce 4K OLED organic TVs on the global market. OLEDs are gradually being enjoyed by only a few people and gradually moving towards more families.

Experience the strongest production 4K HDR OLED Skyworth S9300

Skyworth S9300 4K color HD 4K HDR OLED TV excellent color performance can even see the stereo front-designed JBL speaker to ensure the sound reduction

About HDR: High-Dynamic Range (HDR) provides more dynamic range and image details than ordinary images, and is based on LDR (Low-Dynamic Range) images with different exposure times. Each exposure time corresponds to the best detail LDR image to compose the final HDR image, which can better reflect the visual effect in the real environment.

The reporter saw that a large number of 4K OLED products with different specifications were displayed on the OLED production line. According to the staff, there are 4K OLEDs with HDR10 and 4K OLEDs in the conventional configuration. The reporter asked the staff about whether to carry the 4K OLED with Dolby Vision. The reply was: : The cooperation with Dolby is a trade secret and will not be disclosed. However, from the standpoint of Skyworth's technological R&D capabilities, the reporter believes that 4K OLEDs equipped with Dolby Vision are not far away from us. We do not know whether such a product worth looking forward to is expected to meet with us at the end of this year or early next year.

It is reported that the thinnest point of the Skyworth S9300 4K OLED TV to be released on August 25 is only 4.9mm.

The 1mm "wall" technology is coming: no thinnest, only thinner. From the communication with Skyworth's technical staff, it is known that 4.9mm is not the thinnest, Skyworth will soon achieve a 1mm “wall-mounting” technology, so that we can even eliminate the need for wall mounts and TV cabinets. Real floating movie. Hey, after the plastering of the walls, is it possible to experience the feeling of going to sleep everywhere?

On the back is a redesigned JBL bass unit

Compared to many televisions under the speakers, the front speakers will inevitably bring better enjoyment of hearing. Due to the design restrictions of ultra-thin TVs, many ultra-thin TVs have very general sound effects. However, the S9300 uses a front stereo to improve the sound quality. It is equipped with a JBL top audio system and has a complete high school woofer unit (a front-middle treble unit), especially a powerful bass unit. We believe that the S9300's sound quality is absolute. Ability to match top 4K OLED screens for great visual and audio enjoyment.

PAL test mode

Color test mode

OLED is a revolutionary overshoot of LED in terms of contrast and black field effect. From the perspective of the screen, black and white are clearly separated and the transition is natural, and there is no problem with the common white surrounding light of the LED.

Content providers based on iCNTV Internet TV era content is essential

Skyworth 4K OLED Test Line

Skyworth's new 4K OLED TV, which will be released on August 25th, will have 55-inch and 65-inch products, and from the point of supply, due to full production, it is understood that the supply will be officially opened after the release. It is guaranteed that there will not be any price and no goods, and will increase at a rate of 2 times per month. It is expected that there will be 3-5 million units of supply by the end of 2015.

Dolby Vision first introduced to China

In addition to 4K OLED, the reporter saw the lineup of Skyworth's HDR products in the LED assembly line, including the 65G8210 with HDR10 released in Taiwan earlier and the new 65G8310 with the Dolby Vision technology standard in China. The new product will soon be put on the market. .

Contrast with the LED flagship of a foreign brand currently sold on the right side for Skyworth Dolby Vision TV

Dolby Vision is a branch of HDR technology standard. It is Dolby's latest development of a new generation of video display technology. It can provide greater dynamic range and wider color gamut. Dolby Vision technology is more realistic through strong visual impact. , more levels of screen, reproduce the immersive experience.

Contrast with the LED flagship of a foreign brand currently sold on the right side for Skyworth Dolby Vision TV

Dolby is the world’s leading entertainment technology provider and Dolby Technology is an essential part of the best entertainment experience. Dolby’s innovative technology is now highly likely to enrich people’s entertainment lives, whether in movies or home entertainment. Skyworth introduced Dolby Vision in its new product, which is the first in the country. Therefore, Skyworth also has an international advanced level in the field of HDR technology research and application.

Contrast with the LED flagship of a foreign brand currently sold on the right side for Skyworth Dolby Vision TV

Skyworth leadership decryption and sharing

Wang Meng, Director of Brand Communication Center, made an opening speech

Mr. Wang first thanked everyone in Skyworth's core media for coming to experience Skyworth's latest 4K OLED products, and gave a brief introduction to today's meeting process and the overall status of 4K OLED.

Assistant to the President and Director of Products Mr. Bai Lan

Bai Lan, assistant to the president and director of the product, said that Skyworth is the first to achieve 4K OLED mass production, and the most important is that the volume of production lines is extremely rich. It covers not only multiple sizes such as 55/65 inch but also several series. It is a real name. The full range of mass production, ready to go to market. 4K OLED mass production is not an overnight success. In fact, as early as December 2013, Skyworth introduced its OLED TVs for the first time in the domestic market. It started to research and develop OLED technology and accumulated a large amount of technical reserves. When the domestic market is generally in the period of introduction of OLED products, Skyworth already has a certain OLED scale production capacity, becoming the first company to achieve mass production and sales of OLED TVs in China.

Mr. Liang Jinkui, General Manager Assistant, R&D Headquarters

Mr. Liang Jinkui, Assistant to General Manager of R&D Headquarters, shared with us deeply the technologies of OLED. Why does Skyworth only do plane surfaces? This is because at present, both the director and the photography equipment and the scene layout are based on the plane, the effect of the plane will be better, and the curved surface is limited by the emperor's position. It is difficult for many people to share or family to share. At present, Skyworth's 4K OLED TV has a color gamut of more than 100% (NTSC) and a viewing angle of more than 178 degrees. (General Liang also indicated that since OLED is self-illuminating, the viewing angle is actually larger), the response speed can also completely eliminate smearing. Phenomenon, OLED self-luminous technology can guarantee immediate response.

Mr. Yang Xiaojun, Executive Vice President and Marketing Director of Marketing Headquarters

Compared with OLED TV products on the market, what advantages does Skyworth's OLED TV have? Mr. Yang said that Skyworth uses LG's OLED technology and original panels, and Skyworth and LG are the most in-depth partners in the Chinese mainland market. LG's OLED technology is currently the best OLED technology, compared to other brands that use non-LG. OLED technology has obvious advantages in visual effects, and through the efforts of Skyworth R&D, 4K OLEDs incorporating HDR technology are more powerful, combined with JBL top audio, the overall audio and visual effects have a good competitive edge. Skyworth also has a great advantage in terms of product launch speed, availability, and cost.

What is Skyworth's 4K OLED product system? Yang said that Skyworth's 4K OLED TVs will all be equipped with JBL audio, entry-level will be equipped with a single combination of JBL audio, advanced will be equipped with multiple JBL audio, high-end products will support HDR technology (its brightness will reach 800nits).

What is the price system of Skyworth 4K OLED products? Mr. Yang said that Skyworth has a complete production line and the price is guaranteed. Expected prices will be close to the international brand's flagship LED prices (reporter guessed at 2 million).

Finally, Yang Xiaojun said: “The color TV technology in the market is changing with each passing day, but people’s judgment standards for a good TV have never changed fundamentally. That is, as always, the pursuit of image quality, the visual experience in the first place; from CRT to OLED Skyworth has always been at the forefront of technology leadership. It is the first to achieve mass production of 4K OLED organic TVs. The first to introduce Dolby Vision technology standards will surely become a milestone event in the industry. More details will be Skyworth National Day on August 25. Announced at the new product launch."

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