Store forecast double-sale household appliance sales will increase by 60%

The Mid-Autumn National Day holiday is approaching, Dongguan major home electronics stores have long been blown up battle horn, have prepared to fight for double market share. The reporter visited Dongguan Suning, Gome, and the three major mainstream home appliance stores. It was learned that the three major shopping malls had prepared a total of 700 million yuan worth of goods and a large amount of manpower to prepare for the arrival of the double festival. Some of them reduced their prices and gave gifts, and some also launched up to 400. Yuan Huimin subsidies activities. Some stores predict that this year's double-quarter sales will increase by about 60% from the same period last year.

Pre-holiday preparation: Sufficient supply Each has its focus on the Ding Yi, head of the Dongguan Suning Appliance Marketing Department. Dongguan Suning officially enters the National Day Mid-Autumn Festival with the theme of “National Day Low Prices, See Suning” from September 21st. Continue until October 7. “For this double-section, Suning has also strengthened the stocking of domestic brands, European and American brands, and ensured more product choices for consumers.” Ding Yi said.

Ding Yi revealed that as far back as the double knots, as early as the end of August, Suning had jointly negotiated with the supplier in terms of marketing planning, source preparation, and promotional resource input. Dongguan Suning successfully completed the supply of 300 million yuan, mainly focusing on Color TV, ice wash, computer and other categories.

Chen Fangwei, deputy manager of the fashion appliances marketing department, also stated that the time for the Mid-Autumn National Day celebration of fashion appliances will continue from September 29 to October 8. The stock preparation funds for the period will be as high as 300 million yuan, and at the same time, all types of goods will be stocked, and merchandise has been completed. The stocking of gifts is waiting for the holidays.

Mei Zhang, Dongguan Gome's marketing manager, said that in order to welcome the 11th promotion season, Gome has sufficient spare parts throughout the country, including Dongguan Gome with 100 million yuan of resources, mainly focusing on home appliance sales, targeting TV sets, refrigerators, and washing machines. Zhang Hao said that at present, Dongguan Gome has reached a strategic cooperation with Galanz and signed a large-scale purchase of ice-washed products. It also cooperates with many well-known domestic and foreign brands such as Skyworth, Haier, Changhong, Samsung, TCL, and Konka to fully benefit consumers. The event duration will continue from September 21 to October 14.

Promotional measures: price reduction gifts and subsidies Ding Yi special introduction, during the two-day event, the customer to Dongguan Suning can not only enjoy the preferential price, but also the full price insurance provided by Suning: the price during the event is higher than the price during the double period , Consumers can rely on Suning Appliance shopping voucher to enjoy double the return price difference (special machine, except for the specified model). In addition, Dongguan Suning also cooperated with China Construction Bank, Industrial and Commercial Bank of China, Agricultural Bank of China, China Merchants Bank, China Everbright Bank, Guangdong Development Bank, and other six banks to purchase “0 down payment 0 interest 0 fee” in 6 or 12 phases.

Zhang Hao also said that during the event, Dongguan Gome launched a heavy purchase of household electrical products over 999 yuan straight down 100 yuan, not capped, but also to participate in the "Apple Gift Set purchase" activities, hedging home appliances three or more full 6666 yuan to send a luxury folding bike.

Zhang Hao said that Gome Dongguan and China Unicom have exclusively launched the exclusive "Union Unicom 3G subsidy" campaign, and double-sectioned to the United States to China Unicom 66 yuan or 96 yuan package can enjoy up to 400 yuan Huimin subsidy to buy any goods, regardless of Subsidies can be used for mobile phones, color TVs, air conditioners, etc. Chen authorities also said that during the event, Fashion Electronics will launch a ten-day, ten-night sale event, with a total of 30% discount for small household appliances; 50% discount for domestic-made TVs at the end of the year; as low as 3.5% for Vantage; as low as 4.5% for the United States; Crown kitchen appliances as low as 5 fold; side too low to 60% off the specified package; Siemens designated packages as low as 25% off; purchase the whole digital camera prototype as low as 50% off sale, after the discount gift.

The industry expects: sales will increase by more than two percent year-on-year. This year, the National Day Mid-Autumn Festival hits a double. Compared with last year's National Day Golden Week, how are the sales of the three major home appliance stores in Dongguan this year? In this regard, Ding Yi said, "This year's Double Golden Week, the potential for home appliance consumption will be fully released, Dongguan Suning sales are expected to increase about 60% year on year, and with the popularity of energy-saving subsidies, and the number of double-entry holiday visitors increased Large-size 3D color TVs, smart phones and other products are bound to be relatively hot, and "silver ten" home package sales will also have a place." Ding Yi that.

“Because of the positive “Silver 10′′ promotion season, Dongguan Gome will promote a variety of home improvement appliances.” Zhang Hao also introduced, compared with last year's National Day Golden Week, this year, Dongguan Gome's traditional home appliance sales are expected to increase by about 30%, digital computers Sales of 3C products such as mobile phones are expected to increase by about 40%.

Compared with Suning and Gome, the growth in the sales of fashion appliances is estimated to be conservative and is expected to increase by about 20%. Chen authorities said that this year coincides with the Mid-Autumn National Day, the holiday time has increased, and the sales time of home appliance stores will also increase. As a result, sales will increase, and conservative estimates will increase by about 20%.