Smart home: The single product model is difficult to become a big device?
After the smart home fire, slowly formed two ways, one is to do smart home items, the other is to do a smart home control system that integrates various items. Smart home products "lineup" is very powerful, including smart air conditioners, smart refrigerators, smart washing machines, smart TVs, smart light bulbs, smart air conditioners, smart TV boxes, and even smart toilets. In short, as long as you can think of the household appliances, they are all "Smart family", while the smart home system uses the Internet of Things and wireless communication technology to integrate various home devices to form interconnection and system, emphasizing integrated operation and integrated operation.
It stands to reason that smart home items are all intelligent in household items, more grounded than smart home systems, and closer to the public life. In the future, they should be “reliant†by the public, but the home appliances are quite beautiful but not long ago. The world announced that it will implement a smart home strategy and build the world's most open smart home application system. Do not focus on making your own smart home appliance brand, and insert a scorpion into the smart home system. Is the beautiful brain "showing"? If you think so, it is too stupid and innocent. New technologies such as the Internet of Things and cloud computing make the smart home items seem to be stretched in comparison with the system. If an enterprise wants to develop a smart home, it will naturally not be able to stay in the single product mode.
To be honest, smart home items seem to be "high-end atmosphere grades", even a small smart bulb is also FASHION, look at the "smart bulb" released by LG a few days ago. The light bulb not only looks good, but the key is to use the smart phone to switch and adjust the brightness. When the party is opened, it will flash according to the rhythm. It seems to be a must-have item for home travel. But in fact, for a normal light bulb, it is a bit difficult to complete these functions, but once you join the smart home system, it is not a problem. You just take a light bulb and receive it in the smart home system developed by the smart home enterprise IoT Sensing. You can instantly turn around and use the smart phone to switch or adjust the brightness in a thousand miles, which is energy-saving and environmentally friendly.
But the key issue now is not technical. In terms of technology, the technical content of any smart piece is very high. It is not the case that the traditional home appliances are exhausted. How to realize the common use of various items is the crux. As everyone knows, very few people only buy a smart product, but buy a few smart products that are not compatible at home. I want to play with intelligence. Now I have become asking for trouble.
There is also a big flaw in the item mode: expensive! The arrival of the smart home era, want to upgrade home appliances to smart products, buy some smart home appliances, look at the price to know that it is not for ordinary people. When the rich people buy it, it is easy to use it and look good. For the average family, it is not a question of how to buy it, but a question of whether it is money to buy it. A smart air conditioner of one or two thousand, one intelligent air conditioner two or three thousand ······, anyway, as long as the smart side is touched, it is necessary to have several times the price, if all the supplies are ready, than A smart home system can be much more luxurious.
Of course, the smart items are just a "expensive" word, and the function is not as comfortable and convenient as the smart home system. Smart products such as smart refrigerators, smart washing machines, and smart air conditioners have a convenient side to control with smart phones alone. However, each home appliance uses an APP application control. If you want to switch or adjust at the same time, you need to switch separately. Even if the user is affected, the mobile phone is estimated. Can't stand it.
Looking back now, smart home appliances and other smart home products have no advantage in terms of technology, function, cost, and operation. The smart home stays in the single product mode. Way out. The smart home system is the trend of the times. In addition to the linkage control of single products such as smart home appliances, there are also vast spaces such as smart security, smart medical care, and intelligent watering, and huge development markets. Traditional home appliance dealers have turned to smart home appliances. It’s not a big surprise to change to a smart home creator.
Attachment: Smart Home Trilogy
With the increasing number of companies playing the "smart home" idea, the industry competition is intensifying, and the development track of the "three-step music" of smart home is gradually clear, which will greatly help us to better understand and grasp the smart home from the vertical.
The first step, smart items
The huge market of smart homes has attracted more and more businesses to get involved. From these few months alone, the news of smart home is mainly occupied by Internet companies including Google, Baidu, Alibaba, 360, etc., as well as household appliances such as Haier, Gree, Midea, Gree, TCL, etc. Home-branding companies are “small-hearted†and seem quiet. Obviously, the Internet and home appliances "big brothers" take turns to compete for smart home news headlines, the only purpose is to grab the smart home market.
Smart homes seem simple, but they are not what you want to do. Smart home involves computers, wireless networks, Internet of Things, cloud computing and other technologies, mainly through the Internet of Things technology to connect lighting, electrical appliances, curtains, audio and video and other home equipment to build a safer, more comfortable, more efficient and Pleasant home living environment. Internet companies and home appliance dealers, although one has another network, but have not really realized the connection between the Internet and the Internet, so I want to make the smart home one step at a time, eating a "fat", the effect may be just the opposite. It’s too late.
In this case, they need to find a suitable entry point as a breakthrough in the smart home industry, and this entry point is smart home items. Smart home items have smart elements, and they are all household items. It is easy to transform into a real smart home through system integration. In fact, Haier, Midea and foreign LG are eye-catching with smart refrigerators, smart air conditioners, smart washing machines and other household appliances. Baidu, Xiaomi, LeTV, etc. are the first to use smart products such as routers, TV boxes, cameras, etc. Products have undoubtedly become the first step in their development of smart home.
The second step, system integration
Smart home is a platform, a system, and the integration of various home devices. Therefore, smart appliances such as smart home appliances are not considered smart homes in a strict sense. They are only a part of smart home control, and market demand is limited. Staying in the first step of fragmentation is difficult to further open the smart home value chain. At the same time, the independent operation and operation of various smart products are difficult to compare with smart homes. The functions and operation methods are greatly reduced, which cannot meet the needs of users, and cannot keep up with the development of smart homes.
At present, some smart home companies are doing smart home control systems. They use smart home sensors and controllers as their main products. They control the home devices connected to the wireless gateway through smart phones or tablets. They have remote control and scene control. Timing control and linkage control and other functions. A few companies that started earlier and developed better, such as IoT sensing, the products are more user-friendly and personalized, allowing users to define their own scene settings according to their own needs, saving energy and environmental protection and saving time. Some home appliance manufacturers have also begun to transform into system integration. For example, Haier recently announced that it wants to build a smart life operating system based on U+ smart home Internet platform, U+ cloud service platform and U+ big data analysis platform technology to realize users. A full range of home appliances in the home, such as home appliances, lighting, curtains, and security, can achieve inter-brand and cross-product connectivity.
The third step, brand segmentation
The third step in the development of smart homes is brand segmentation. Throughout the world's many well-known companies, all of them are branding their own brands, creating their own brands, and they are all very concerned about their brand value and maintain their brand image. After a certain development, the smart home company can not only meet the needs of a small number of consumers, but also to satisfy consumers of different classes, different fields and different industries, and can guide consumers to consume with multiple brands. Therefore, any company that wants to go long-term and long-term must have its own segmentation brand.
Vertical breakdown. The vertical subdivision seems to contradict the above, but it is not. After the smart home products are integrated into the system, the interconnection between the devices can be realized. However, it does not mean that the individual products become part of the system and are difficult to separate. Instead, the individual functions are highlighted on the basis of the original system, and the details are further refined. After all, it is impossible for every consumer's smart home system to have problems, it is necessary to complete the repair. Therefore, this requires smart homes to focus on the competition of various links on the basis of perfecting the functions of the whole system, so that the functions of each item are optimized to adapt to different systems.
Horizontal breakdown. Eggs can't be placed in the same basket, and products can't be targeted only to a region or a class of consumers. The development of smart homes will eventually be multi-branded, and today's successful big companies around the world will almost have multiple brands. The horizontal segmentation of brands is determined by the market demand that is constantly segmented. It is necessary for smart home enterprises to consider more and more sophisticated for consumers, and put more energy into brand building and new product research and development, and strive to satisfy consumers as much as possible.
Due to the difference between the start-up time and the speed of development, we should also see that the three-step development of smart home is not an absolute “three-step†among enterprises, but has the same period of advancement or mutual connection. . However, although some are doing single items, some companies have perfect systems, and some companies have begun to build their own brands, but the overall trajectory of smart home development is still the rhythm of the three-step.
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