AVS video coding standard has become an international standard

Recently, we learned from the Digital Video Coding and Decoding Standard Working Group that the AVS video coding standard (AudioVideo coding Standard) jointly developed by Changhong, Peking University, Tsinghua University, Huawei, and the Institute of Computing Technology, Chinese Academy of Sciences, etc. has been adopted by the IEEE (American Institute of Electrical and Electronics Engineers). ) Promulgated and published, which means that China's digital audio and video encoding and decoding standards with independent intellectual property rights have become internationally accepted standards.

As Changhong’s latest achievements in intelligent DNA with “software and hardware services” as its core, audio and video coding, compression, and content protection technologies have won the right to speak internationally, benefiting the healthy development of the entire digital video industry chain and protecting content creators in the long run. And the legitimate rights of consumers. Changhong's software design capability has been continuously improved, and it has successfully passed the CMMI-5 world-class software R&D capability certification, becoming the only enterprise in the home appliance industry that has passed this certification. It is reported that in the field of software research and development, in addition to participating in the establishment of international standards for AVS video coding, Changhong has also launched the industry's first TV operating system - the Regulus platform, the world's first voice television viewer, and China's only ultra-high-definition digital television system.

Received the Second Prize of National Science and Technology Progress It is understood that video coding is a technology that compresses huge amounts of video data in large quantities to achieve efficient transmission and storage. It is a technology that affects all aspects of society. Without it, it cannot imagine today’s numbers. The popularity of television and online video. Therefore, the digital video codec technology has been highly valued by the country, and the work of the AVS working group over the past years has also received national recognition.

On January 18th, 2013, the CPC Central Committee and the State Council granted the National Standard for Digital Video Editing and Decoding Standards (AVS) and the National Science and Technology Progress Award for Industrialization Applications on January 18, 2013 to encourage outstanding contributions from AVS core members. The relevant person of AVS Working Group stated that China's AVS video coding standard has become an international common standard, which means that we are capable of participating in international competition, and at the same time, it also helps us to cultivate a high-level international talent team.

It is reported that Changhong, as a core member of the AVS Standards Group and the AVS Industry Alliance, has made remarkable achievements in standard R&D, industrial promotion, and talent team construction in recent years, especially in the development of AVS codec software and digital rights management. Breakthrough, in the audio and video decoding technology to achieve a leap-forward development. Inside the AVS Standards Working Group, Changhong focuses on standard research and standard setting. From the perspective of corporate business organizations, it focuses on products based on AVS applications, such as AVSIPTV set-top boxes, AVS wide-area set-top boxes, AVS smart TVs, etc. Jointly Sichuan TV and Mianzhu Broadcasting & TV set up a digital TV demonstration project based on the AVS and D*** dual national standards.

Audio and video protection to grasp the international right to speak as a smart software, hardware and software as the core of Changhong latest results, relevant person in charge of Changhong Technology Center told reporters, AVS video coding standard has become an international standard, marking China's entry in the digital TV audio and video encoding and decoding New field. He said that based on the AVS standard, patent licensing, intellectual property rights, etc. drastically reduced the cost of home appliance manufacturers. At the same time, consumers can also obtain more abundant genuine video resources through the Internet, sitting in the living room, enjoy high-definition movies.

According to industry experts, in the smart age, obtaining genuine HD videos from TVs has become a major application for consumers to use TV. Digital rights management is particularly important. In 2006, Changhong joined the AVSDRM group (Digital Rights Management) and began to participate in the DRM proposal and standard setting. Due to the influence of Changhong's research on content protection system development and content protection standards, in 2007 Changhong became the joint leader unit of the AVSDRM team to preside over the formulation and industrialization of the AVSDRM standard.

Digital rights management enables end-to-end secure transmission and storage of video content. In the smart age, various Internet public network services, such as online video, have rapidly penetrated into the broadcasting and television network. Most of these Internet audio and video services are provided free of charge to a wide range of users. They do not use content or program authorization as a profit-making method. Therefore, they lack comprehensive business protection and content protection, and cannot provide end-to-end security protection for content. In order to protect the long-term interests of consumers, we must build a security system for audio and video content to create a safe and harmonious TV playback environment.

“Our goal is to enable consumers to experience the value of AVS more intuitively when using smart TVs, such as low-cost and smoother viewing of HD rich video on the Internet,” said the person in charge of Changhong.