Internet + push smart lighting to the air outlet

Smart Connected Lighting is gradually becoming a hot spot for Internet giants, lighting companies and communication operators.

Analysis of current status of smart lighting market According to Deng Kaimin, an analyst at OFweek Industry Research Center, the global home furnishing market was approximately US$870 million in 2012 and grew rapidly to US$2.3 billion in 2014. The compound growth rate is 38%. It is expected to reach US$3.1 billion in 2015, up 35% year-on-year in 2014; the rapid growth of smart lighting in the commercial and industrial sectors and the subsequent relay of the home smart lighting market. It is expected that the smart lighting market will reach 10.3 billion U.S. dollars in 2020. The compound annual growth rate of 27%; will account for 5% of the global lighting market scale; and from the perspective of the global consumer market, the Chinese market will reach 23% by 2020.
Intelligent lighting market analysis With the continuous warming of intelligent lighting, traditional home appliances companies and a number of entrepreneurial enterprises as well as Internet giants have all laid out the field of smart lighting, and further stimulate the development of smart lighting. Corresponding end-customers are increasingly demanding product quality and price, and companies need to constantly improve product quality, meet user needs, develop energy-saving and environmental protection concepts, and survive.

"Internet +" thinking-driven product replacement, how enterprises stand in the competition in the Internet + era, intensified competition in heat-driven intelligent lighting companies, how enterprises stand in the competition, not only in technological innovation, change the traditional concept, Only by following the needs of the times can we seize users and seize the market.
▲ Renewing concepts before innovation In the era of Internet+, what is behind is not technology, not execution, but thinking and ideas. “From the acquisition of Fei'an Audio by Shen An Group, and from the chairman and president of Shen'an Group, Zhuang Shenan, the general manager of the new Feile Audio, expressed to the editors. In his opinion, in the era of Internet+, we experienced the Internet in the traditional field. The integration, transformation, and promotion are the core of this, but the core of this is Internet thinking. Technological progress is the foundation of integration. The development of thinking and change of ideas is the real core.

For him, 2015 was not only an important year for the “Internet+” to become a benchmark in all industries, but also a key year for the company to establish the Internet of Things industry under the internet thinking model. In the Internet of Things industry, New Feile Audio will break through the market with four points of “Convenient, Free, Participating, and Experiencing.” It will increase user experience and professional data analysis by increasing the convenience and participation of intelligent technology. This effectively enhances the value of the customer experience. Obviously, user experience has become the most basic concept that Feile Audio has learned from Internet companies.

Regardless of whether it is in the industry or outside the public or in front of the public, Fei Le Audio has never disguised their ambition to develop intelligence. They claim that the future industry will cover smart lighting, smart water, smart security, digital logistics, private cloud, and comprehensive energy management. The city's industrial chain will be built to build the future well-known brand of the Internet of Things industry and be the most influential public environmental lighting expert in China.

â–² The "blood relationship" is stronger than the contractual relationship. In the intelligent lighting ecosystem, compared with the cooperation based on contractual relationships, the "blood" relationship between enterprises is more reliable and firmer, and it is more likely to form an interest bundle.

For all-intelligent cities, Feile Audio is not on paper, they have a clear path for development. Zhuangshen An editor said: “After reorganizing Shen’an and Feile Audio's LED business, we adjusted our development strategy, from the development of green and low-carbon industries to the full-intelligence direction. We will focus on the wisdom of the street light to promote smart lighting. Transform and develop smart cities.”

In many companies that advocate smart cities, Fei Le Audio holds most of the right to speak. Why is that? In addition to its own lighting power, Fei Le Audio backed by its major shareholder—Shanghai’s key large-scale state-owned company’s instrument and electric power group—with abundant capital and technical know-how. In addition, Yidian Group has more than 190 companies in addition to Feile Audio. All of these have formed a commercial service package for the production and operation of smart phones in the smart city system. Fei Le Audio will also have major breakthroughs in the development and production of smart lighting systems in the future, not just staying in the current lighting fixtures production field.

“Yephone Group's future development is mainly in smart cities such as cloud computing and the Internet of Things. Their top-level design and technology accumulation in smart cities will help Feiler Audio develop smart lighting.” Zhuang Shen'an said confidently, 2014 Shen An Group launched a technical cooperation with Shanghai Instrument Group on the application of Internet technology in the intelligent control of urban lighting systems. Through the development of intelligent street light systems, more than 20 functions related to smart cities and the Internet can also be realized, such as comprehensive functions such as city security, wireless Internet access, and information release. In addition, they actively cooperated with the National Grid, Tsinghua University, and the Academy of Electric Power to jointly develop visible light communication technology. This technology was once considered by the industry to be the smart entry point for the Internet+ era of the future, although it is currently The technology is far from mature. Zhuang Shenan believes that directional transmission is a unique application of visible light communication technology.

It is reported that at present, the major shareholder of the company's audio and video group has been signed with Roland Berger, the international smart city design guru, and has in-depth cooperation with the tower and some related companies.

At present, the smart ecology is frequently mentioned, and cross-border cooperation among enterprises has become a trend. However, compared with the cooperation based on the contractual relationship, such "blood" relationships between the Feile Audio and Instrument Group are more reliable and more stable, and they can form a bundle of interests and can effectively promote the development of smart lighting products. Market advancement.

â–²Comprehensive ability is better than single advantage Looking at the trend of intelligent lighting, international giants of lighting seek ecological, intelligent control system enterprises to seize "control", domestic LED lighting companies fight lighting equipment. In the end, who can succeed, the key is the competition of technical strength, industrial accumulation and cooperation mode.