Home Appliances Weekly: Looking at Future Smart Home from Xiaomi "MIJIA"

If you do not know the Xiaomi ecological chain in the technological circle, your company is already in deep crisis. Two years ago, Xiaomi's eco-chain plan was launched. At present, it has invested in 55 start-up companies, equivalent to 1 in every 15 days. Among them, 7 companies have annual revenues of over 100 million yuan, and 2 companies have exceeded 1 billion yuan. Eco-chain products have won 28 international design awards; in 2015, sales increased by 220%. On March 29th, at the Xiaomi Ecological Chain's communication meeting in the spring of 2016, Xiaomi made a strategic upgrade to the ecological chain and smart home plan, and launched the new brand “mijia”.

I. Xiaomi's eco-chain new brand "mijia" launches high-end pressure IH rice cooker

On March 29th, Xiaomi’s founder, chairman and CEO Lei Jun announced a strategic upgrade of Xiaomi’s ecological chain and launched a new brand, MIJIA Mijia. This means that in the future, Xiaomi's smart home products will fully use the "MIJIA Mijia" brand (hereinafter referred to as the Mijia) brand. He said: Xiaomi not only manufactures high-quality products, Xiaomi also "makes" excellent start-up companies. The concept of the Mijia brand is to create a work of art in life. Its first product, Mijia IH Rice Cooker, broke the monopoly of Japanese high-end rice cookers in pressure control technology. The price of 999 yuan was only the same. The level of Japanese high-end products is 1/3. The rice pressure IH rice cooker will be launched on Xiaomiwang in April 6th during the rice flour festival.

The name of the millet eco-chain startup company debuted this time is Chunmei Technology, which brought a new product of the millet eco-chain that was built over the past two years - Mijia Pressure IH Rice Cooker. Its core team members were from Apple, MOTO, IBM, Midea, Philips, and Sanyo are the cross-border combinations of the mobile phone team and the home appliance team. Among them are the inventors of the IH rice cooker, which has a number of rice cooker core patents. In recent years, many consumers have gone to Japan to travel and have not forgotten to purchase Japanese rice cookers. The news deeply hurt the domestic rice cooker industry. Pure rice technology discovered through a lot of research that the “Japanese version of high-end rice cookers really does well”. Japan's high-end rice cookers commonly use pressure IH electromagnetic heating technology, through the Japanese high-end rice cooker pressure standards to make rice crystal clear particles, and on the basis of improving the color texture can protect the loss of nutrition.

Mijia IH Rice Cooker adopts gray cast iron used in high-end kitchen utensils as the inner liner material and is processed through 69 steps. The advantage of this material is that it is evenly heated and has strong heat storage. The PFA food grade powder coating used in the liner solves the stickiness of rice. The pot problem, together with IH's electromagnetic heating method and pressure control of 1.2 times atmospheric pressure, through 100,000 experiments to create a unique magnetic pressure relief valve technology, 768 kinds of parts. In addition to its complicated process and high manufacturing cost, this rice cooker also has many smart features. For example, the user can scan the phone to buy rice packaging identification rice varieties, brands and origins, match the precise heating scheme according to the scan results to ensure different rice varieties, different elevations, different heating schemes, according to the introduction can currently match 2450 heating solutions . Even the user can adjust the hardness of the rice according to his personal preference and really make it possible for everyone to adjust.

The price of such a product is only 1/3 of the price of a similar rice cooker from Japan, and it is only priced at 999 yuan. The rice pressure IH rice cooker not only allows domestic consumers to have more choices, but also has a "to Do a better Chinese rice cooker to sell to Japan" ambition. Lei Jun also revealed that “this is just the beginning of the Mijia brand” and laid a ground for 2016 to launch more excellent products.

Edit Comment: The latest release of the Mi-household pressure IH smart rice cooker will be more than 3,000 yuan high-end rice cooker to less than 1,000, while having more excellent product design and quality. Whether you support Xiaomi or not, you have to admit that Xiaomi greatly reduced the cost of Chinese quality of life and made each of us benefit.

Second, Changhong released CHiQ new Q3T than IMAX viewing

On March 28th, the Beijing CBD Wanda IMAX theater, an extreme audio-visual celebration - 2016 Changhong TV spring new products attracted many fans to watch, Changhong's first QMAX TV equipped with UMAX cinema system Q3T solemn appearance, size coverage 43/50/ 55/60/65/75 吋 full range, open "Ipad" IMAX film technology.

As early as January 2016 in the US CES, Changhong exhibited HDR+ TV has been widely concerned by the industry, HDR high dynamic display has become the main display technology of 2016 mainstream TV companies. The latest release of CHiQ TV Q3T by Changhong can be said to maximize the HDR display technology.

According to Su Zihuan, general manager of Changhong Multimedia Industry Company, Q3T continued many excellent qualities of CHiQ TV, and achieved a perfect combination of HDR high-dynamic display technology and DTS double-decoding sound system, and also set up an HDR film special zone with a comparable viewing effect. IMAX ultimate experience.

The technology industry has always been recognized within the television industry: the quality of the TV picture is good or bad, the most critical factor is the screen, and the most critical screen is the backlight. The product information on the conference site shows that the Q3T series TV's original AAA 4K display screen uses matrix light control technology to achieve 200 light control areas, accurately distinguishing the black and white pictures of the television, and making the black and white color performance of the picture quality more pronounced. At the same time, Changhong's unique color-based real-color technology faithfully presents nature's rich colors on TV screens without any deviation.

Differences: UMAX Cinema Area

Prior to the release of Changhong TV 2016 new products, Changhong and Micro-Financial integrated the big data of watching movies and jointly released the 2015 China Film and Television Consumer Behavior Report. According to statistics, at the current stage, the omni-channel viewing of cinemas, televisions, and online platforms has opened up. The percentage of on-demand viewings of movies on smart TVs is 39% higher than TV shows and variety shows. Watching movies at home has become a popular trend.

According to the survey, the current videos that can be seen on smart TVs are synchronized or delayed with the cinemas, and some movies are even being shown on the cinema in advance, such as "Saint Seiya", "The Former Destination", and "The Lego Movie." "," "imitation game" and so on. Compared with movie theaters, watching movies on home TVs is cheaper and more convenient to watch. If there is a television with excellent audio quality, it is more perfect. Changhong CHiQ TV Q3T was born for the movie.

The first UMAX viewing area is equipped with Q3T new products, which are jointly created by Changhong and Tencent Penguin TV. In the special zone, 4K and HDR film and television resources with updated and timely quality are available for users to choose.

Edit Comment: Changhong Q3T series TV has the current hot matrix light control technology, HDR high dynamic display technology, outstanding performance in the screen image color performance. Changhong Q3T has also specially set up an HDR film area, and together with Tencent Penguin TV and others to build the first UMAX viewing area, providing timely, high quality and rich 4K and HDR film and video resources, viewing the effect of a truly comparable to IMAX shock experience. Third, Oculus Rift consumer shipment VR virtual reality perfect experience has N generation

The consumer version of the Oculus Rift virtual reality headset, which was launched last year, has finally shipped. The first users to get started are crowdfunding users. If you pre-order now, you must wait a few months to receive the goods. This virtual reality device is a relatively mature one in the industry, but according to feedback from users' experiences, the current product is still in the development stage, and there are many perfect spaces in all aspects. The perfect experience will come after the N generation.

In the case of Sony, Samsung, and HTC entering the virtual reality market, Oculus Rift clearly has to speed up the process of marketization. The biggest challenge for promotion is price, and the Oculus Rift consumer version is priced at US$599 (approximately RMB3,800). However, in fact, the minimum required adapter PC configuration: Intel Core i5-4590, 8GB RAM, NvidiaGTX 970 or AMD R9 290 graphics card, an HDMI interface, three USB 3.0 and a USB 2.0 interface, Windows7 and above. Virtually more value added, VR is really a game of local tyrants.

The hardware has been upgraded. The resolution of the consumer version of the Oculus Rift monitor has been further improved. Each lens has reached 1,200,080 pixels and uses OLED materials to provide superior display performance. The body is lighter than the DK2 version and also has a detachable headset that can be attached to the monitor. In addition, Rift supports six-axis motion systems and has a vertical, external camera for monitoring and capturing user motion.

Although the Oculus Rift comes with an Xbox One handle, it doesn't apply to all somatosensory controls, so it's necessary to push out the controller Touch. Oculus Rift's new controller has a strange shape and is designed for virtual reality games. Unlike Sony's stick-shaped handles, the Touch looks like a wristband, but it doesn't really fit on the wrist. It has two buttons and a trigger button, supports six-axis control, and will support multiple gesture controls in the future.

Editor Comments: The Oculus Rift controller Touch is not listed on the market, so this device is still a bit embarrassing, is expected to begin selling at the end of the year. The first batch of users generally reported that there is no VR of the controller and the experience is not complete. Oculus Rift comes with 30 games and several apps. Although there is already a lot of room for user entertainment, games and videos aren't particularly large. Consumers are not advised to hurry to start a product update after a generation or two. Will be more mature. If you are not short of money, please ignore the suggestion.

Fourth, US$3,000 Hololens AR augmented reality glasses shipped to developers

Since its stunning appearance, Microsoft's Hololens has been unveiling his mysterious veil little by little.

Through the previous Microsoft conference, we already know that Hololens development version is priced at 3,000 US dollars. At this Microsoft Build conference, we learned more about Hololens.

Last month, Microsoft opened bookings for Hololens to qualifying developers in the United States and Canada. At the Build conference, Microsoft announced that the first batch of Hololens began shipping today, and Microsoft also showed Hololens's packaging on the spot.

Microsoft also released a demo application called Galaxy Explorer Project at the scene. With Hololens, developers can see the planet in this application. In fact, this application is also a cautionary step for Microsoft to let developers feel Hololens features. Many companies already have plans to develop Hololens applications. For example, Japan Airlines is about to develop a HoloLens application, Volkswagen, Volvo, Audi, NASA, etc. may develop based on HoloLens applications.

In addition, the source code for the Galaxy Explorer application has been opened on Github.

Edit Comment: Think of the difficult production of Google glasses, Microsoft Hololens is very much a taste of coming from behind. From the current feedback, people who have experienced Hololens products are all admired and filled with words like “Amazing!”. However, the Hololens developer's 3000 US$ price is really not low. As for the future consumer version will not be much cheaper, it is still unknown. V. US$3.0 billion in exchange for 80% of Toshiba’s home appliances

On the afternoon of March 30th, Midea announced a formal signing agreement with Toshiba. Midea will acquire an 80.1% stake in Toshiba Consumer Electronics Co., Ltd., a Toshiba household appliance business, for approximately 53.7 billion yen (approximately 3.087 billion yuan). Toshiba will retain 19.9% ​​of its shares. Shares.

As one of the reciprocal measures for strategic cooperation between the two sides, Midea and Toshiba officially signed an agreement on the 30th. According to a notice issued by Midea, according to the agreement, Midea will acquire Toshiba’s home appliance business (hereinafter referred to as “home appliance business” or “Toshiba home appliance”), which is an 80.1% stake in Toshiba Electric Appliance Co., Ltd. (“TLSC”), and Toshiba will Retain 19.9% ​​of the shares. The business will continue to develop, produce and sell white goods such as refrigerators, washing machines, vacuum cleaners and other small appliances under the Toshiba brand name and TLSC company name. TLSC Group employees engaged in home appliance business will continue to work in the TLSC Group. Midea will receive a 40-year global license from Toshiba Brand. In addition, Midea will acquire more than 5,000 patents related to home appliances and be authorized to use other home appliance-related patents held by Toshiba.

The transaction will benefit all stakeholders including consumers, partners, employees and shareholders. The complementary advantages of Toshiba Home Appliances and Midea will play a significant synergistic role in product mix, market share, and operating efficiency. Midea's plan will continue to invest in branding, technology, marketing and teamwork to fully realize the potential of this business.

The transaction price for this 80.1% share is approximately 53.7 billion yen (equivalent to US$473 million) (depending on further adjustments)

The completion of the transaction must be routinely documented with the Chinese regulatory authorities and conducted routine anti-monopoly verification in relevant jurisdictions. Both Toshiba and Midea do not require shareholder approval.

6. Foxconn's Board of Directors approves a $3.5 billion acquisition of Sharp Plan

According to the "Wall Street Journal" online report, Foxconn's board of directors has approved plans to acquire Sharp. Foxconn and Sharp issued a statement on Wednesday saying that Foxconn will pay 389 billion yen (about 3.5 billion US dollars) to obtain a controlling stake in Sharp. Foxconn and its affiliates will acquire Sharp's 66% shares at 88 yen per common share.

The board of directors of the two companies respectively approved the acquisition and ended the months of negotiations. The purchase price of 389 billion yen fell by 100 billion yen (about 900 million U.S. dollars) from the previous 489 billion yen. Foxconn will subscribe Sharp's newly issued common stock at 88 yen per share, which is 25% lower than the initial price of 118 yen per share.

Hon Hai purchased Sharp's two-thirds shares for US$3.5 billion, marking the end of four years of negotiations and cooperation between Foxconn and Sharp around LCD panel production. This acquisition alone had an early offer of up to US$6 billion. The exposure to Sharp’s hidden debt problems led to the negotiations ran aground. By the time yesterday, the acquisition was finally completed at a price close to the waist, and Terry Gou stressed repeatedly that using “acquisition” would be too unacceptable. The two parties will further develop in a joint strategic stance and hope that Sharp will rebuild successfully and turn a profit in two years.

Editing comments: In a week's time, two Japanese industrial giants, Toshiba Electric Appliances and Sharp, were successively acquired by rising stars from China. Some technologists commented that this is not to say that our domestic companies have more cattle, but the home appliance industry is already a sunset industry. , who is also difficult to improve, the future is an intelligent world. However, we do not feel pessimistic about this. At the same time, there are many opportunities in the industrial crisis. What if it succeeds?

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