Who was the first TV sales in April? What are the top six television sales?
On May 17th, LeTV Jia Yueting issued Weibo’s data quoted by Aowei Cloud Network, indicating that LeTV had achieved the first-ever omnichannel sales in April. Among them, Super TV sold 710,000 units in April, pushing Skyworth and Hisense.
Jia Yueting Weibo original: “Recreating history! LeTV as the industry’s best-selling TV in April. According to Ovid data, the nation’s total sales of TVs totaled 3.74 million units in April, of which Super TV’s sales reached 71 million units in April. It is the first in the industry's omni-channel sales, Skyworth 460,000, and Hisense 450,000 in second and third place.Super TV has become a monthly sales champion in less than three years. This is the power of ecology. This is a victory for reconstructing television value. The common glory of all fans!"
If the incident ends here, then it is a gratifying thing to say that LeTV, as a "newcomer" who has been in business for three years, has completely grown into an industry giant. However, everything is often unpredictable, especially in the ever-rising color TV industry. Just as everyone was preparing to sing praise for music, Hisense suddenly launched a series of TV monitor reports released by Yikang. The report showed that the total retail sales of Hisense in April was 14.68%, and the retail sales ratio was 15.55. %. In 2016, Hisense continued to maintain TV sales for a single month and accumulated "first." The data also shows that LeTV's omnichannel sales share is 9.28%, and its retail sales share is 7.66%, which is less than half of Hisense's.
LeTV shares Yikang data
The first fight for sales of color TVs in April was reversed, but the story is far from over. After Hisense released the Yikang data, LeTV quoted the China Wealth in the WeChat circle of friends in the afternoon of the same day and released the report on the market share of China's color TVs in the overall market in April 2016. According to reports, LeTV’s total sales in April totaled 715,000 units. The overall ratio is 21.83%, which is the first in the industry and omnichannel. The single-size segment sales volume of 40-inch, 43-inch, 50-inch, and 55-inch core-size products were the first in the industry.
Hisense shares the Yikang data
For such provocation, Hisense, the big brother of the domestic color TV industry, could not tolerate it. He questioned the number on the 18th of Yikang in Weibo: “Your brother is sincere! @ Yikang Kangkang, you are sure to give me Is Yikang's report the same as for Xiaole@ Skyworth @TCL@ Changhong @ Konka, Xiaochuang, Xiaotiao, Honghong, Jiajia, or whether you want to look at the pair, take a look at the four of us who got the Yikang digital Isn't it really different from Xiao Le's!".
So far, no matter whether it is Zhongye Kang, LeTV, or some of the traditional TV brands whose name is Hisense, no response has been made. However, the Deputy Secretary-General of the China Electronic Chamber of Commerce, Lu Jiebo, commented on the incident: “Skyworth, Hisense, TCL, or Changhong may all be the first in sales or sales every month, but LeTV cannot be the first to sell. The first shipment is possible!".
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