When the "LED + Sports" new wave hits you ready to cross the border?
“Tailors who don’t want to be cooks are not good drivers.†As we all know, cross-border cooperation has become one of the hottest topics in the LED lighting industry.
However, cross-border development is not a self-rescue performance of the "cold winter", but a new growth point of the LED industry, which is of great significance for expanding the application field.
So far, the successful enterprises of LED lighting cross-border development are no longer a few. Recently, Sanxiong Aurora Lighting, one of the leading domestic lighting industry companies, signed a strategic cooperation with the Premier League Manchester City Football Club, which has attracted wide attention in the LED industry.
Wang Jun, director of Sanxiong Aurora Marketing, said that by becoming an official partner of Manchester City Football Club in China, Sanxiong Aurora hopes to upgrade its brand and accelerate its expansion into overseas markets.
Football, as the world's number one sport, has received international attention. China has a huge demographic dividend, a large population base, strong spending power, and a wide market, and naturally become the world's largest sports market in the future.
Sanxiong Aurora's confidence in Manchester City, in addition to winning the Premier League champion in recent years, also received strong support in the UEFA Champions League semi-finals list.
Manchester City Senior Vice President and Asia Pacific Partnership Director Mr. Damian Willoughby said that Manchester City Football Club chose Sanxiong Aurora as the first official partner in China because Sanxiong Aurora is China's leading lighting solution provider in the field of sports marketing. The results are obvious to all. Through the cooperation with Sanxiong Aurora, the influence of Manchester City Club in the Chinese market will be further enhanced. At the same time, Manchester City Club will also help Sanxiong Aurora to gradually grow into a global lighting brand.
In recent years, Sanxiong Aurora is gradually opening up in the field of export and increasing the pace of advancement.
Chen Songhui, deputy general manager of Sanxiong Aurora, proposed that in 2016, Sanxiong Aurora will start to lay out the market from four aspects. First, conduct a number of cross-border e-commerce promotion and promotion, and participate in a number of well-known professional lighting exhibitions at home and abroad to understand the development trend of the local market industry; second, deepen the development of agency business in emerging markets, and increase brand promotion; Third, dispatch professional foreign trade engineers to Australia, Malaysia, Dubai, Saudi Arabia, South Africa and other countries to conduct in-depth technical discussions with existing distributors; Fourth, the division of labor is more precise professional and professional, covering propaganda, promotion, sales, documentary, design , after-sales and other fields, to create a more professional and mature foreign trade team.
In fact, in the LED lighting industry, sports marketing has been more than a decade, and for many lighting companies, it is still a "fragrant".
More than Sanxiong Aurora, Lehman shares have long been the first to force football, and is a dual dividend enterprise that successfully enjoys the LED market and the growth of the sports industry.
It is understood that Lehman's holdings of the Super League + China A business interests appreciation space is huge, the acquisition of China's new culture and the shareholder surplus will also bring strategic synergies. In addition, in the field of player youth training and brokerage, through deep cooperation with the Portuguese League, open the "Lehman Residency Program" and enjoy the player broker Blue Ocean.
In fact, in addition to the football field, basketball and tennis also have LED companies involved in the case.
For example, Alto Electronics is a global strategic partner of FIBA ​​(International Basketball Association), jointly develops basketball display system and commercial value development, and builds LED display system for all venues in Changsha Asian Championships.
For another example, Liard, as a strategic partner of the China Open Tennis Championship, has actively promoted the China Open tennis tournament in the past two years and has won the attention of many companies.
At present, sports events are getting more and more attention from ordinary people, which provides a strong mass foundation for sports marketing. Then, LED lighting companies should be open to each other, cross-border development and cross-border cooperation with enterprises, and online and offline multi-channel cooperation with enterprises.
Shock Collar Charger,Dog Training Charger,E Collar Charger,Dog Shock Collar Charger
Elite-tek Electronics Ltd , https://www.aetertek.ca