Swedish Darwin Liu Jimin: Higher than the performance of similar products is the core of Dustie's market

The "Shanghai Meilan Lake Golf Championship of the Year and the Swedish Dusit Cup Invitational Tournament" recently took place in Shanghai, drawing attention from both golf enthusiasts and industry professionals. As the main title sponsor, Dustie, a leading global brand in air environmental health treatment, showcased its latest innovations and technologies on-site, highlighting its commitment to improving air quality. On the golf course, the presence of Sweden’s Dusit brand and the athletes competing created an exciting atmosphere. To enhance the competition, Dusit set up high-value prizes at several holes, including the 1st, 6th, 9th, and 12th, with awards reaching nearly 10,000 yuan. The grand prize for completing all 18 holes was particularly appealing, adding an extra layer of excitement for players and spectators alike. After the event, Mr. Liu Jimin, Marketing Director of Dusit Asia Pacific, spoke with reporters about the company’s vision and the evolving trends in the air purification industry. **Brand Mission: Focused on Enhancing Indoor and Outdoor Air Quality** As a specialized air purifier brand, Dusit distinguishes itself through its focus on improving both indoor and outdoor air quality. Unlike large household appliance companies or generic air purification brands, Dusit is dedicated to creating products that address real-world air quality challenges. Liu Jimin explained, “Dusit has always been committed to enhancing air quality, whether indoors or outdoors. Our latest mask products are designed to tackle the issues people face when they’re outside. As Mr. Zheng Shoulun, CEO of Dusit, once said, the most important thing about air purifiers is that every breath you take is clean.” Sponsoring events like the Shanghai Meilan Lake Golf Championship aligns with Dusit’s mission. Golf, often associated with green spaces, fresh air, and wellness, reflects the brand’s values. The word "GOLF" itself symbolizes green, oxygen, sunlight, and friendship—values that resonate with Dusit’s goal of promoting healthier living environments. “We plan to continue supporting golf activities in the future, using them as a platform to promote the health industry and foster connections within business communities,” said Liu Jimin. **Core Competitiveness: Superior Performance Over Similar Products** The air purification market remains competitive, with many brands focusing on cost-cutting rather than innovation. This has led to a decline in product quality and user satisfaction. Dusit, however, takes a different approach. It prioritizes high-quality, reliable products that deliver exceptional performance. Liu Jimin emphasized, “We believe low-cost, low-quality products have limited potential in the long run. The Chinese air purifier market will eventually mature, and we value quality, performance, and customer needs above all.” To maintain its edge, Dusit focuses on four key areas: superior product performance, technological leadership, service-oriented sales, and proactive after-sales support. With 20 service centers nationwide, the brand ensures a seamless user experience. **Patented Two-Way Vortex Circulation Technology** One of Dusit’s standout features is its patented two-way vortex circulation technology. This innovative design allows for more efficient air flow and higher CADR (Clean Air Delivery Rate) values, making it one of the most advanced systems in the industry. Unlike traditional designs such as box, tower, or column structures, which suffer from inefficiencies and noise issues, Dusit’s dual-side intake system improves airflow and reduces dead zones. It also delivers high CADR values without excessive energy consumption or noise, making it ideal for home use. Liu Jimin added, “Our technology not only achieves high CADR but also maintains low noise levels. This makes our air purifiers suitable for use even during sleep, ensuring a comfortable and healthy environment.” **The Future: The Air Purification Market Is Still Growing** Despite some market fluctuations, Liu Jimin believes the air purifier industry is far from saturated. While air quality in some regions has improved, it still falls short of WHO standards. Additionally, even in areas with good outdoor air quality, indoor pollution from dust, smoke, and formaldehyde remains a concern. “There is still a large base of users who need air purification solutions,” he said. “Moreover, Dusit doesn’t see a conflict between air purifiers and fresh air systems. They serve different purposes and can complement each other.” Looking ahead, Dusit plans to expand into the smart home market, introducing intelligent air purification solutions. The company aims to innovate continuously, addressing user pain points and expanding its product range to better meet consumer needs. In conclusion, Dusit remains focused on its mission: to improve the air quality of homes and communities worldwide. Through innovation, quality, and a deep understanding of user needs, the brand continues to lead the way in the ever-evolving air purification industry.

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