Sony pushes its flagship TV Z9D series 100-inch National Day

Tencent Home Appliances (Zhao Yang) August 10 news, Sony officially announced in Shanghai today in 2016 flagship 4K HDR TV new Z9D series. The new Sony Z9D series has 65-inch, 75-inch, 100-inch three specifications, with dynamic backlight system - Master Edition technology and equipped with X1 Extreme image processing chip, starting at 32,999 yuan.

In appearance, the new Sony Z9D series of 65-inch and 75-inch products with no obvious changes before, still using a ultra-narrow frame and regular rectangular base, 100-inch products are also equipped with floor stand and desktop stand two options .

The biggest feature of this series of televisions is the "Backlight Master Drive" technology. It is reported that this technology has changed the current layout of side-type backlights that are common on LCD TVs. The use of high-density direct-type matrix backlights enables precise control of the screen brightness. The number of nominal backlight partitions exceeds 1,000.

At the same time, Sony Z9D series also equipped with a new upgrade of the 4K HDR image processing chip X1 Extreme. The chip's real-time image processing capability is 40% higher than that of the previous-generation 4K image processing chip X1, which can provide users with more precise, more detailed and more realistic display effects.

Specifically, the processor has three core technologies. The first is HDR's dynamic image-by-image reshaping technology, which can optimize the picture point by point and then optimize the entire picture. The second item is a dual-image database that can make TVs Accurately identify which are noise and which are fuzzy, and accurately optimize them separately; the third item is 4K HDR 14-bit smooth gradation, which can achieve a very smooth effect by performing pin-by-pin analysis on the screen. .

In terms of interaction, the new Sony Z9D series adopts the Android 6.0 system, and the content has reached cooperation with China TV, Tencent, etc., and can fully meet the various needs of home users for daily entertainment.

In this conference, Sony announced that the 75-inch model priced at 4,399 yuan, 65-inch models priced at 32,999 yuan, has now landed on Sony's official website, and 100-inch models will be listed on this year's National Day, but the price has not yet announced . However, before this series of products was listed on foreign markets, the media predicted that the price of the 100-inch version would reach around 50,000 US dollars. According to this price, the domestic price would reach around 400,000 yuan.

Sony: Ultra-high-end products must have a market in China

In fact, this is Sony's first 100-inch TV product launch in these years. In the following interview, Gao Qiaoyang, chairman and president of Sony (China) Co., Ltd., said that the reason why 100-inch TV products will be introduced at this time is due to the fact that the development trend of large-size products in the color TV market is very rapid at present. On the other hand, due to the improvement of Sony's current technology level, it can make a clearer picture appear perfectly on a 100-inch screen.

In addition, Takahashi Yang firmly believes that "high-priced products must have a market in China."

He believes that although the prices of many Internet TVs are currently not high, consumers may pay attention to them because of price or content, but if Sony can achieve a comprehensive design, content, quality, etc. The extent of people's satisfaction is still believed to attract Chinese high-end people's attention.

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