Tablet PC battle warming situation introduced

International Data Corporation (IDC) predicts that tablet shipments with Google's Android operating system will surpass iPad for the first time this year. Although shipments of iPads and iPhones will continue to grow at an enviable rate, rivals Samsung Electronics and other companies eroded Apple’s savvy marketing, more diversified products, and rapid adoption of technology. Market share.

IDC said that smaller and cheaper Android tablet PCs produced by companies such as Google and Amazon will win more consumers this year and slowly weaken Apple's market dominance since the launch of the first iPad in 2010.

The outside world increasingly believes that Apple will lose its competitive advantage. This view puts pressure on its share price. Apple’s share price has fallen by more than a third since it hit a high in September last year. “Past experience shows that after the handset manufacturers fall out of favor (such as Razr, Blackberry and HTC), their speed and degree of decline are greater than expected.”

IDC said that Apple iPad shipments accounted for 46% of the tablet market in 2013, down from 51% last year. Using Android devices, market share this year is expected to increase from 42% last year to 49%.