National Semiconductor and Audi Sign Agreement to Help Launch New 2012 Model
National Semiconductor Corp. (NYSE: NSM) announced an agreement with Audi to provide analog integrated circuits (ICs) for the modular infotainment technology used in Audi's next-generation vehicles. Provide products and services to subsystems. National's technology enables vivid graphics and content-protected video to be distributed throughout the interior of the car, providing a cinema-like experience for passengers.
The agreement signed by the two companies in October 2010 helped Audi to introduce a range of innovative in-vehicle features and optimization features based on National Semiconductor technology. Previously, the cooperation between the two companies successfully used National's FPD-Link in-vehicle infotainment solution in all Audi models. On this basis, the results of this agreement will be first seen in the Audi A3, which began production in 2012, and will be expanded to other Audi models in the next few years.
Audi is known for its state-of-the-art interior design and the most intuitive and user-friendly user interface. The user desires that the entertainment information can be accurately positioned at the most desired line of sight, and the control elements can also be within reach of the driver or passenger. This philosophy and attention to detail throughout the entire design process of Audi's multimedia interface (MMI®) infotainment also directly affects its choice of chipset.
Audi partnered with National Semiconductor engineers to select National's FPD-Link III Ser/Des automotive infotainment chipset. The chipset can distribute uncompressed high-definition video from the Audi MMI central processing unit throughout the front and rear high-resolution displays. And by implementing a truly protected digital signal, its content (such as Blu-ray movies or 3D map data) is guaranteed not to be attacked or penetrated by hackers.
National's FPD-Link III Ser/Des chipset leverages the company's many superior technologies, including high-speed analog and mixed-signal technology, high-definition digital video, audio, clock transmission technology, and implementation on a twisted pair. Content protection encryption key exchange technology. At the same time, the technology used in the FPD-Link III chipset is one of the few technologies selected by Digital Content Protection (DCP LLC). DCP LLC is an authorized organization for high-bandwidth digital content protection (HDCP)-certified HDCP technology.
Robert Hinke, vice president and general manager of National Semiconductor Europe, said: "The speed and integrity of electronic signals are critical to automotive infotainment applications. Our high-performance analog innovations make us an ideal partner for Audi. We look forward to Further cooperation, using technology and innovation to help Audi launch a new generation of cars."
Dr. Peter Steiner, Head of Audi Info & Entertainment, added: "Through this collaboration, we will continue to develop cost-optimized solutions for the goal of providing high-quality HD digital video for Audi cars. National Semiconductor's System Integration Expertise And the flexibility of supporting interface solutions, coupled with Audi MMI's industry-leading graphics processor, provides a strong guarantee for this."
The FPD-Link III series is not only suitable for infotainment systems, but also includes automotive-grade chipsets for Audi driver-assisted cameras. This technology improves driver safety and response time, helping drivers monitor road conditions, identify hazards and avoid collisions.
National Semiconductor Corporation
National Semiconductor is a leading developer of power management technologies and is committed to providing the market with easy-to-use analog integrated circuits and world-class supply chain management technology and experience. The company's high-performance analog products can improve the energy efficiency of their systems. Headquartered in Santa Clara, California, National Semiconductor has a turnover of $152 million in fiscal year 2010.
The agreement signed by the two companies in October 2010 helped Audi to introduce a range of innovative in-vehicle features and optimization features based on National Semiconductor technology. Previously, the cooperation between the two companies successfully used National's FPD-Link in-vehicle infotainment solution in all Audi models. On this basis, the results of this agreement will be first seen in the Audi A3, which began production in 2012, and will be expanded to other Audi models in the next few years.
Audi is known for its state-of-the-art interior design and the most intuitive and user-friendly user interface. The user desires that the entertainment information can be accurately positioned at the most desired line of sight, and the control elements can also be within reach of the driver or passenger. This philosophy and attention to detail throughout the entire design process of Audi's multimedia interface (MMI®) infotainment also directly affects its choice of chipset.
Audi partnered with National Semiconductor engineers to select National's FPD-Link III Ser/Des automotive infotainment chipset. The chipset can distribute uncompressed high-definition video from the Audi MMI central processing unit throughout the front and rear high-resolution displays. And by implementing a truly protected digital signal, its content (such as Blu-ray movies or 3D map data) is guaranteed not to be attacked or penetrated by hackers.
National's FPD-Link III Ser/Des chipset leverages the company's many superior technologies, including high-speed analog and mixed-signal technology, high-definition digital video, audio, clock transmission technology, and implementation on a twisted pair. Content protection encryption key exchange technology. At the same time, the technology used in the FPD-Link III chipset is one of the few technologies selected by Digital Content Protection (DCP LLC). DCP LLC is an authorized organization for high-bandwidth digital content protection (HDCP)-certified HDCP technology.
Robert Hinke, vice president and general manager of National Semiconductor Europe, said: "The speed and integrity of electronic signals are critical to automotive infotainment applications. Our high-performance analog innovations make us an ideal partner for Audi. We look forward to Further cooperation, using technology and innovation to help Audi launch a new generation of cars."
Dr. Peter Steiner, Head of Audi Info & Entertainment, added: "Through this collaboration, we will continue to develop cost-optimized solutions for the goal of providing high-quality HD digital video for Audi cars. National Semiconductor's System Integration Expertise And the flexibility of supporting interface solutions, coupled with Audi MMI's industry-leading graphics processor, provides a strong guarantee for this."
The FPD-Link III series is not only suitable for infotainment systems, but also includes automotive-grade chipsets for Audi driver-assisted cameras. This technology improves driver safety and response time, helping drivers monitor road conditions, identify hazards and avoid collisions.
National Semiconductor Corporation
National Semiconductor is a leading developer of power management technologies and is committed to providing the market with easy-to-use analog integrated circuits and world-class supply chain management technology and experience. The company's high-performance analog products can improve the energy efficiency of their systems. Headquartered in Santa Clara, California, National Semiconductor has a turnover of $152 million in fiscal year 2010.
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