In 2017, the profit margin of China's TV market blew up
On April 24, AVC data pointed out that the average profit rate of major companies in China's color TV industry in 2017 was 1.3%, which was relatively bleak. Compared with other home appliance categories, it operated at low profits.
However, by 2018, with the release of production capacity, panel prices have entered a downward path. In March, panel prices have fallen by 20-30% from the same period of last year. The operating room for the entire company's prices has increased, compared to the fourth quarter of 2017, 2018. In the first quarter, 74% of model prices were lowered.
According to the first quarterly summary report of China's color TV market in 2018 published by AVC and China Electronics Video Industry Association, under the favorable factor of declining panel prices, the TV market continued to promote in the first quarter of 2018. Driven by promotions, the retail sales volume of the color TV market reached 12.15 million units in the first quarter of 2018, an increase of 3.0% year-on-year, and retail sales were 40.2 billion yuan, an increase of 3.3% year-on-year. Among them, online promotion became the main driving force, with online retail volume reaching 4.71 million units, an increase of 31.1% year-on-year, and offline retail volume of 7.45 million units, a year-on-year decrease of 9.2%.
Despite this, China's color TV is still a big trend, with the average size of 48.5 inches in the first quarter of 2018, an increase of 1.8 inches from the same period last year. The size of the TV market was divided by 55 inches. Market share of products below 55 inches fell across the board. Market share of 55-inch and above products continued to rise. Among them, 55-inch and 65-inch shares led the rise, up 4.4 points and 2.8 points respectively from the same period of last year. Percentage.
For the 2018 product direction, 8K and artificial intelligence will become the latest hotspot. From AWE 2018 point of view, Sharp, Konka, Haier, Philips 8K TV will be displayed as the flagship product, is expected in the third quarter of 2018 Samsung will produce 8K TV, TCL, Sony is also planning. Currently, 8K panels already have mass production capabilities, and the large size of the terminal market will also lead to 8K consumption. However, 8K TVs still face many problems, including 8K chips and 8K video. Many problems make the cost of 8K TV high, and the price will be the most important factor affecting the popularity of 8K.
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