Chi Mei and Foxconn channel alliance to grab the LED market

July 11, 2019

Due to the strong demand from the global LED market, the mainland LED LCD market is expected to grow to 25% by the end of the year. In order to fully capture the market share of LED liquid crystal displays, CHIMEI Chimei brand officially announced close alliance with Foxconn's channel service business of the world's top 100 enterprises, and large-scale Taiwan's boutique CHIMEI LED liquid crystal display through Foxconn's huge sales network in the country. China's consumer market; one is to take advantage of strong product and brand marketing, and to provide a complete layout of local channels. I believe that the future will be able to penetrate and pull up the CHIMEI Chi Mei brand in the mainland through the combination of the two companies. Display market position. In 2011, the market sales target of CHIMEI LCD monitors will be set at more than 300,000 units, and the target will be squeezed into the top ten of the mainland display market within three years.

CHIMEI Chi Mei LCD Display Division and Director of the Lighting Group Yu Yule said that in the past, CHIMEI paid great attention to the balanced development of the channel. The relationship between CHIMEI and the channel is also generally only about cooperation, but through symbiotic partnership. Brand and channel win-win situation, I believe that the two major groups Chi Mei and Foxconn will once again be able to see the future penetration of CHIMII LED products in the Chinese market.

Yu Yule pointed out that CHIMEI's channel layout and development strategy in the mainland will combine the CHIMEI display brand with Foxconn's existing channels as the main body, and closely integrate the channel resources and brand competitive advantages of both parties. In the future, in the first-level battlefields, such as Beijing, Shanghai, Guangzhou, cyber, Bainaohui, Pacific and other major IT stores, Foxconn will quickly establish a flagship brand image to sell stores; and through Foxconn's five major administrative regions' channel business Before the end of the year, more than 20 provincial-level agents were deployed in major provinces across the country to radiate the distribution markets of second- and third-tier cities. They also targeted the four- to six-tier cities with rapid economic growth through the provincial distribution system. Infiltrate and reach the scale of the sales base of “Baicheng Qiandian”, covering the rural township market.

In order to fully lay out the Chinese LCD market, the CHIMI Chimei brand will launch a new 18.5~23.6-inch CHIMEI LED liquid crystal display from this month. It is estimated that it will continue to increase the number of other LED series models by the end of this year. The full line of product lineups is fully integrated in the mainland's sales network. In the future, we hope to establish the leading position of CHIMII Chi Mei brand in world-class LCD experts through rich product planning and quality maintenance service network.

CHIMEI LED liquid crystal display, including 18.5 吋 ~ 23.6 inches of new models of all sizes, the new series of new products have three exclusive technologies, including exclusive 720-degree stereo color gamut technology, and equipped with CCE Pro color genetic engineering, LED full The model is up to tens of millions of dynamic contrasts, the color layer is full of three-dimensional, and the image quality is natural and smooth, which will strongly attract the new eye of the consumer group. The main requirements are three-dimensional color gamut, ultra-high dynamic contrast, super energy-saving, etc. This high-quality LED display has the world's largest white LED supplier's high-quality LED chip, coupled with the high-diffusion light-guide film in the Chi Mei Group. And the exclusive 720-degree three-dimensional color training technology advantage, quite competitive in the market.

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