Benefiting LED market demand to pick up CREE profit in the second quarter
Cree had revised its revenue target range from January to March to $2.15-2.20 billion (previously $2.45-2.65 billion) due to the decline in LED chip and component sales on March 23, while LED chip products The increase in price cuts has led to an estimated gross profit margin of around 43%, which is also lower than the original estimate of 46%. Cree said at the time that the demand for LED components in the Chinese mainland after the Lunar New Year turned better, but the revenue was lower than originally expected, and the customer inventory digesting time was longer than expected.
In this regard, the industry believes that before the LED lighting becomes the mainstream, Cree's gross profit margin and stock price may continue to decline.
In the face of many doubts from all walks of life, Cree's US headquarters vice president and general manager of LED components Norbert Hiller analyzed that in the first half of 2011, under the impact of the LED industry recession and the slowdown of the LED street lamp construction plan in mainland China, Cree also benefited. Affected.
And for the second quarter profitability can be improved, Hiller said, Cree will not respond positively to the second quarter profit, but it can be expected that the LED market demand will pick up in the second half of 2011.
In addition, Cree will also focus on the downstream lighting system, whether there will be market conflicts with the existing customer base, Hiller does not say, LED lighting popularity will still take a long time, because the current market rarely sees can really meet The high-quality LED lighting fixtures required by end users, while Cree's LED lighting development is mainly to demonstrate optimal LED lighting fixtures for consumers to expand the market penetration of LED lighting.
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