With the gradual decline of competition in the home appliance and consumer electronics market in 2017, the industry entered a new phase in 2018. Looking back at the previous year, the sector faced various challenges such as shifting consumer preferences, evolving retail channels, international trade fluctuations, rapid technological advancements, and rising raw material costs. These factors reshaped the landscape of the home appliance and consumer electronics market, yet one thing remained constant: Chinese companies continued to prioritize participation in AWE (Appliance & Electronics Exhibition) as a key strategy for 2018. Regardless of how their strategies evolved, product innovation and strength remained central to their success.
AWE 2018 once again served as the stage for strategic adjustments and the unveiling of groundbreaking products. Attendees could not only witness the top innovations from the past year but also get a first look at cutting-edge technologies set to debut in 2018. For industry professionals, observing these new products offered valuable insights into future trends and development directions. For consumers, AWE 2018 provided an opportunity to discover the latest and most exciting products before they hit the market.
A full-force showcase of new products
According to the organizers, AWE 2018 featured a wide range of innovations across the home appliance and consumer electronics industry, highlighting the results of market transformation and upgrading. From ice-washing machines to consumer electronics, from kitchen and bathroom appliances to environmental devices, the event was a true celebration of innovation. Over a dozen new product launches were held throughout the exhibition, making AWE 2018 the ultimate platform for the annual convergence of the home appliance industry.
From a product perspective, the "Ice-Cleaning" white goods sector was a major highlight of AWE 2018. Leading brands such as Haier, Midea, Gree, Hisense, Skyworth, TCL, Bosch, Siemens, LG, Panasonic, GE, Sharp, and Whirlpool showcased their latest offerings. At AWE 2017, Haier presented the world’s first F+ free-standing refrigerator, fiber-optic washing machine, and upgraded solid-state cooling wine cabinet. Midea displayed a range of smart products, including intelligent air conditioners, washing machines, and refrigerators, along with KUKA robots. Gree’s exhibition featured a full line of modern home appliances, including air conditioners, refrigerators, air energy water heaters, and more.
In the consumer electronics segment, color TVs remained a focal point. Despite the challenges faced by internet TVs in 2017, leading manufacturers like LG, Sony, Sharp, Philips, Skyworth, TCL, Hisense, Changhong, and Konka all participated in AWE 2018. LG showcased its high-end SIGNATURE printing products, while Sharp introduced its 8K TV, leaving a lasting impression on visitors. Sony and Philips made their AWE 2018 debut, and domestic brands like Skyworth, TCL, and Hisense continued to present innovative TV models with advanced display technology. Some traditional white-goods companies also expanded their presence, introducing smart refrigerators and washing machines.
In the kitchen and bathroom appliances category, major players continued to impress. Brands like Fangtai, AO Smith, Vaillant, Vantage, Siemens, Oulin, Deyi, Sakura, Shuaikang, and Wanhe showcased their latest products. In the small kitchen appliances segment, brands such as Nine Yang, Supor, Vitamix, Tiger, My Juicer, and others presented a wide array of products, including blenders, vacuum cleaners, and rice cookers. With growing concerns about air and water quality, environmental appliances also gained more attention, with companies like AO Smith, 3M, and Coway introducing advanced water and air purifiers.
Through the industry, showcasing the limits of technology
Beyond the main brands, AWE 2018 also highlighted the importance of upstream and downstream industries, with core components and smart solutions playing a central role. The trend toward smart appliances is no longer just a vision—it's a reality shaping the industry. Companies like Wisdom Cloud, Green Alliance, Qinglian Cloud, Graffiti Intelligence, and others demonstrated their latest smart technologies, offering integrated IoT and cloud-based solutions. Hardware and manufacturing firms also showcased their latest innovations, including energy-efficient inverters, industrial robots, and more.
As a leading provider of smart appliance solutions, Green Alliance unveiled the world’s first YoC-compatible WiC module at AWE 2017. Wisdom Cloud’s AI-powered “Mario†platform offered a new generation of smart home services. Topband introduced its “T-Smart One-Stop Smart Appliance Solution,†while Qingke released several new modules, including the EMW3080 and VBS6100, combining IoT and AI. These innovations are driving the industry forward, helping manufacturers enhance efficiency and product performance.
E-commerce interaction and high-end product access
For many consumers, seeing the latest products is not enough—many want to buy them too. To meet this demand, AWE has long embraced the concept of new retail, offering online and offline shopping experiences. From the “AWE Jingdong Online Expo†in 2014 to the “preemptive purchase†feature in 2015 and the Super Shopping Festival in 2017, AWE has continually evolved to provide a seamless shopping experience.
At AWE 2018, attendees could not only experience the latest innovations but also complete purchases on-site or through online platforms. The event featured exclusive deals, one-stop shopping, and real-time discounts, making it easier than ever for consumers to access cutting-edge products. With deepening partnerships between AWE and exhibitors, the future promises even more exciting products that will be available both in person and online.
USB HUB
USB HUB
USB HUB,Thunderbolt Usb Hub,Satechi Usb C,Owc Thunderbolt 4 Hub
Pogo Technology International Ltd , https://www.wisesir.net