The novel effect of Ningbo Household Appliances Annual Exhibition is very small (Figure)

On November 23 last year, Ningbo International Home Appliances Electronics Annual Exhibition and Trading Center, an important part of the Ningbo International Trade Exhibition Center, officially opened. The third Ningbo Household Appliances Exhibition, which opened on September 15 this year, has been in operation for nearly one year. Many exhibitors have successively stated that the Ningbo Household Appliances Annual Exhibition, with its novel model, has little effect, considering its annual high booth fee. Does not rule out the possibility of dismantling. The new exhibition mode of the home appliance industry has encountered development.

Ningbo National Electronics and Electronics Annual Exhibition and Trading Center's annual exhibition is getting better

It is understood that Ningbo International Home Appliances Electronics Annual Exhibition and Trading Center has more than 1,500 standard booths, which has gathered a large number of domestic and foreign home appliance electronics production and export enterprises. The exhibits cover kitchen and bathroom appliances, home appliances, home appliances and consumer electronics, and lighting electrical accessories. , electronic products, etc.

The advantages of the concentration of home appliance enterprises in the China National Exhibition Center are gradually emerging. A large number of overseas buyers regard it as the "first stop" for purchasing Chinese home appliances. As of the end of July, the number of professional customers who went to the annual exhibition was endless, from the Netherlands, Germany, France, Canada, the United States, Mexico and other countries, including Mohua International, US Truth, 360 procurement and other well-known multinational chain buyers. At present, Hong Kong E-Commerce, Shanghai International Sourcing Center, Global City, Hangzhou Sinobo and other famous procurement intermediaries have become partners of Ningbo National Exhibition Center.

Some exhibitors have already tasted the "sweetness". It is understood that Ningbo Jieyousheng Lighting Appliance Co., Ltd. has obtained 1000 sets of purchase orders for outdoor garden lamps from German merchants through the China National Exhibition Center. The two parties also initially agreed to cooperate for 15 years. Like, Jieyousheng organized production. BOC Battery has signed a $100,000 purchase order with a Danish buyer to prepare for long-term cooperation and purchase 50 containers per year. The New Century Group is a big profiter and has received orders for $35 million here. According to incomplete statistics, more than one-quarter of the exhibitors have received orders through the China National Exhibition Center.

The "low-lying effect" of trade is emerging

With the development of various procurement activities in Ningbo Everbright, some powerful enterprises and enterprises that are still on the sidelines are required to enter the market to share business opportunities. According to the relevant person of Ningbo International Trade and Investment Development Co., Ltd., the company has more than 10 brand enterprises and enterprises outside the city waiting to enter the market, including the top 500 enterprises such as China Top 500 Enterprise and Fuzhou Xiangjie Electronics Co., Ltd. enterprise.

Business buildings are also heating up. Germany Yangjiang Nagu Co., Ltd. set up a purchasing office on the 6th floor of the commercial office building. Ningbo Jinhaihai Heating Equipment Co., Ltd. also moved the sales department into the office building. Taizhou New Century plans to rent more than 3,000 square meters of office space, and the company will be the Ministry of Foreign Trade and Logistics. Moved to the National Exhibition Center.

The relevant person of the Municipal Exhibition Office said that in addition to the large-scale multinational procurement agency to purchase buyers from Ningbo, the National Exhibition Center will also cooperate with the Ministry of Commerce, the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, and the China Household Electrical Appliances Association. Promote and promote the popularity of the National Exhibition Center, so that more foreign buyers can come to purchase.

Perfect function in innovation

As a brand new thing, the Ningbo Household Appliances Annual Exhibition also encountered “growth troubles” in its operations. For example, some foreign companies reflected that the display of goods was not complete enough. The relevant departments of our city are facing up to the existing problems and perfecting the functions of the annual exhibition center in innovation. In May of this year, Ningbo International Trade Service Co., Ltd., which has the function of foreign trade “incubator”, was formally established. The company adheres to the “one-stop” service concept and provides door-to-door operation, translation, documents, customs declaration, etc. for exhibitors of the annual exhibition center. service. At the same time, through the way of joining, the financial, commodity inspection, logistics, personnel recruitment and other service institutions needed in the foreign trade process are selected, and negotiations are conducted with them to avoid the weakness of the single enterprise in the negotiation and strive to provide preferential benefits to the members. "Ningbo International Trade Service Company is equivalent to establishing a foreign trade export platform for SMEs, which saves many of its troubles." The relevant person in charge of the Foreign Trade and Economic Cooperation Bureau said this.

The derivative functions of the China National Exhibition Center are also gradually being played. At present, Ningbo International Trade and Investment Development Co., Ltd. has signed strategic cooperation agreements with China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, China Household Electrical Appliances Association and other institutions to jointly build information center, new product release center, technology exchange center and product design center of the home appliance industry. Brand promotion centers and training centers provide buyers with a large database of home appliance electronics suppliers.

“Gathering home appliance companies, exhibiting year-round, attracting professional buyers”. The person in charge of SDIC said that in the future, Ningbo International Home Appliances Electronics Annual Exhibition and Trading Center will focus on the above objectives, and invite buyers from all over the world to come to purchase, and strive to build a first-class home appliance import and export trade base that global buyers must visit.



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