Advocating environmental protection and peace with music, exclusive interview with Remy brand Marley Global Sales Director

As a very Jamaican style of music, Reggae even influenced the development of Western pop music. At Macworld, we came to the Marley booth, the audio brand that specializes in reggae music. The "special" material used in headphones caused us. Interests, these are environmentally friendly, renewable materials, Marley Global Sales Director Mr. Eric also mentioned that this is exactly what Marley advocates for environmental protection and peace.

Aihuo.com: Most consumers in China still don’t know much about reggae music. Bob Marley can be said to be the godfather of reggae music. Why is the Marley brand named after his name?

Mr. Eric: Bob Marley is regarded as the godfather of Reggae, not only because of his achievements in reggae music, but in fact he devoted his life to the cause of environmental protection and peace. The Marley brand has this in common. Values. Our backpacks, earphones and stereos are mostly made of environmentally friendly marijuana plants, which reduce the impact on the environment during the production process. At the same time, we always support charity. It can be said that Bob Marley's spirit is the guide of Marley brand, its music concept. Affected many people.

Love Live Network: In fact, China is not a country with popular reggae music. What kind of consideration did Marley choose to enter China?

Mr. Eric: It is true, but I also mentioned that Marley is not only to promote reggae music, but also to promote the concept of peace and environmental protection. This is a kind of globalization.

Love Live Network: Marley has a lot of product lines, from watches, headphones, backpacks, speakers, is the headset still the focus of Marley's products?

Mr. Eric: Marley's products are very life-oriented. At the beginning, we made headphones because it is very life-like. We use environmentally friendly materials like recycled plastic and recyclable cotton. We found these materials. Can be applied to other products, including recycling aluminum, natural wood, so we gradually began to manufacture other products, such as watches, impressions, etc. But in the future we will focus on headphones, followed by watches, our product line is very clear center.

Aihuo.com: Are some of the current environmentally friendly materials used in Marley's products? What new products will be available in addition to watches in the second half of this year?

Mr. Eric: Of course, we have been paying attention to the development of environmentally friendly materials and using them in our products. As for new products, I want to say that we currently have Bluetooth audio, and the interconnection with smart devices will be the future development direction.

Love Live: Marley first participated in Macworld last year. This is the second time this year. How did Marley perform in the Chinese market during the year, such as sales volume and brand awareness? Are you satisfied with the performance of the year?

Mr. Eric: We have achieved a lot of achievements. I am very satisfied. Although we have not entered the Chinese market for a long time, we understand that the Chinese market is not popular with reggae music, but we believe that through our products, we will bring to those who love reggae. Music users have a better experience, and let Chinese consumers understand reggae music and feel reggae music. This is our ideal and goal, and sales are not the main ones.